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~subject:"Kundenwert"
~subject:"Markenführung"
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Search: subject:"attitudinal loyalty"
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Kundenwert
Markenführung
Beziehungsmarketing
65
Relationship marketing
65
Consumer behaviour
59
Konsumentenverhalten
59
Customer satisfaction
37
Kundenzufriedenheit
37
attitudinal loyalty
36
Attitudinal loyalty
34
Brand image
18
Dienstleistungsqualität
18
Markenimage
18
Service quality
18
Brand management
17
Brand
12
Confidence
12
Markenartikel
12
Vertrauen
12
behavioural loyalty
10
Customer retention
9
Kundenbindung
9
behavioral loyalty
9
Behavioral loyalty
8
Behavioural loyalty
7
Brand loyalty
7
Satisfaction
6
Social Web
6
Social web
6
Einzelhandel
5
Hotel industry
5
Hotellerie
5
Markentreue
5
Retail trade
5
customer satisfaction
5
satisfaction
5
Customer value
4
Internet marketing
4
Kundenbindungsprogramm
4
Lieferantenmanagement
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21
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Abu Bakar bin Abdul Hamid
1
Agarwal, Kirti
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Ali Abdul Hamid
1
Alireza Roustasekehravani
1
Arunachalam, S.
1
Arzaqi, Zam
1
Confente, Ilenia
1
Cossío-Silva, Francisco-José
1
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1
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1
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1
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1
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1
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1
Hafezniya, Hanieh
1
Hamid, Abu Bakar Abdul
1
Hamid, Ali Abdul
1
Harsono, Mugi
1
Haryono, Tulus
1
Jabarzadeh, Younis
1
Jamshidi, Dariyoush
1
Japutra, Arnold
1
Joshi, Gaurav
1
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Mundi, Hardeep Singh
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1
Pathak, Deepti
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Priya, Samant Shant
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Purohit, Sonal
1
Radia, Karan Nilesh
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Journal of business research : JBR
3
Journal of strategic marketing
3
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence : IJBEX
1
International journal of quality and service sciences
1
International journal of sport management and marketing : IJSMM
1
International journal of trade and global markets
1
Inventi impact: retailing & consumer services
1
Journal of international food & agribusiness marketing
1
Journal of management research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Academy of Marketing Science
1
Management : journal of contemporary management issues
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Services marketing quarterly
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The journal of brand management : an international journal
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ECONIS (ZBW)
21
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1
The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam
;
Sumiati
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014414358
Saved in:
2
Brand personification through celebrity ambassador : a study to investigate the impact on consumer attitude and loyalty
Nagpal, Era
;
Mundi, Hardeep Singh
;
Singh, Anurag
- In:
International journal of business excellence : IJBEX
30
(
2023
)
4
,
pp. 423-450
Persistent link: https://www.econbiz.de/10014389022
Saved in:
3
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
4
Impact of brand engagement on behavioral loyalty, brand equity and WOM through
attitudinal
loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
Saved in:
5
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
6
Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
7
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
8
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
9
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
10
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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