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~subject:"Kundenwert"
~type_genre:"Aufsatz im Buch"
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Kundenwert
Customer data
44
Kundendaten
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7
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Aghdaie, Mohammad Hasan
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Bonacchi, M.
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Tafreshi, Parham Fami
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Performance measurement and management control : measuring and rewarding performance
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ECONIS (ZBW)
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A new perspective on RFM analytics
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10014576405
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The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
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