Yi, Ho Taek; Cho, Yeonjin; Amenuvor, Fortune Edem - In: European research on management and business economics 29 (2023) 2, pp. 1-13
these behaviours affect customer satisfaction and sales performance. It also tests the mediating role of job satisfaction as … that organisations’ IM strategy for motivating employees positively affects salespeople's job satisfaction and out …-of-role behaviour. The results also indicate that the salespeople's out-of-role behaviour enhances customer satisfaction and sales …