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~subject:"Ladengestaltung"
~subject:"Markenführung"
~type:"article"
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Foxall, Gordon R.
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Oliveira-Castro, Jorge M.
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Consumer behavior analysis : (a) rational approach to consumer choice
3
The service industries journal
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Journal of air transport management
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ECONIS (ZBW)
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How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of air transport management
79
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
Saved in:
2
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
3
The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson
;
Engilbertsson, Halldor
;
Foxall, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 173-184)
.
2013
Persistent link: https://www.econbiz.de/10009740373
Saved in:
4
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
5
Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
Saved in:
6
Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
3/4
,
pp. 445-461
Persistent link: https://www.econbiz.de/10003751903
Saved in:
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