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~subject:"Lehrbuch"
~subject:"Wissenschaftliche Methode"
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Lehrbuch
Wissenschaftliche Methode
Marktforschung
7,319
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13
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10
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10
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8
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8
Wildner, Raimund
8
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6
Koch, Jörg
5
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4
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4
Hüttner, Manfred
4
Steinmetz, Peter
4
Unger, Fritz
4
Weis, Hans Christian
4
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3
Fischer, Eileen
3
Hair, Joseph F.
3
Kamenz, Uwe
3
Lapenta, Francesco
3
Lawson, Alison
3
Longbottom, David
3
MacKenzie, Scott B.
3
Podsakoff, Philip M.
3
Raab, Gerhard
3
Sarstedt, Marko
3
Sheth, Jagdish N.
3
Sørensen, Flemming
3
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3
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2
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2
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Canniford, Robin
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Qualitative market research : an international journal
17
Qualitative Marktforschung : Konzepte - Methoden - Analysen
15
Organizational research methods : ORM
9
International journal of market research
6
International journal of market research : JMRS ; the journal of the Market Research Society
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6
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5
Journal of the Academy of Marketing Science
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
SpringerLink / Bücher
4
Journal of retailing
3
Legends in marketing
3
The marketing review
3
Transformative consumer research for personal and collective well-being
3
UTB
3
Asia Pacific journal of marketing and logistics
2
Consumption culture in Europe : insight into the beverage industry
2
Europäische Hochschulschriften / 5
2
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2
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2
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2
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2
Managementwissen für Studium und Praxis
2
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2
SAGE library in marketing
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2
Acta Universitatis Danubius / Oeconomica
1
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American Economic Association, Ten Years and Beyond: Economists Answer NSF's Call for Long-Term Research Agendas
1
Angewandte Psychologie kompakt
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Argumenta oeconomica
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ECONIS (ZBW)
225
USB Cologne (EcoSocSci)
51
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1
Ethics and international business research : considerations and best practices
Miller, Stewart R.
;
Moore, Fiona
;
Eden, Lorraine
- In:
International business review
33
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
Saved in:
2
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
3
The practice of innovating research methods
Lê, Jane Kirsten
;
Schmid, Torsten
- In:
Organizational research methods : ORM
25
(
2022
)
2
,
pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
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4
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
5
Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye
;
Khamis, Susie
;
Taylor, Maureen
;
Waller, David
- In:
International journal of market research
65
(
2023
)
6
,
pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
Saved in:
6
Field experiments in marketing research : a systematic methodological review
Malodia, Suresh
;
Dhir, Amandeep
;
Hasni, Muhammad Junaid …
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1939-1965
Persistent link: https://www.econbiz.de/10014342179
Saved in:
7
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
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8
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
9
Navigating multiple approaches to qualitative research in HRD
Zarestky, Jill
- In:
Human resource development review
22
(
2023
)
1
,
pp. 126-138
Persistent link: https://www.econbiz.de/10014230760
Saved in:
10
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
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