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~subject:"Lieferantenmanagement"
~subject:"Procurement"
~type_genre:"Fallstudie"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
Procurement
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Supplier relationship management
25
Beziehungsmarketing
16
Relationship marketing
16
Business network
14
Unternehmensnetzwerk
14
Bundling strategy
13
Leistungsbündel
13
Theorie
12
Theory
12
Marketingmanagement
9
USA
9
United States
9
Brand management
8
E-commerce
8
Electronic Commerce
8
KMU
8
Markenführung
8
Marketing
8
SME
8
Großbritannien
7
Lieferkette
7
Market segmentation
7
Marketing management
7
Marktsegmentierung
7
Multinationales Unternehmen
7
Salespeople
7
Supply chain
7
United Kingdom
7
Verkaufspersonal
7
Transnational corporation
6
Vertrieb
6
Business model
5
Erfolgsfaktor
5
Geschäftsmodell
5
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2
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1
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Book / Working Paper
18
Article
7
Type of publication (narrower categories)
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Fallstudie
Article in journal
1,100
Aufsatz in Zeitschrift
1,100
Hochschulschrift
129
Thesis
107
Aufsatz im Buch
90
Book section
90
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
39
Non-commercial literature
39
Case study
25
Bibliografie enthalten
22
Bibliography included
22
Lehrbuch
19
Arbeitspapier
17
Aufsatzsammlung
17
Working Paper
17
Textbook
15
Conference paper
13
Konferenzbeitrag
13
Ratgeber
7
Guidebook
6
Handbook
6
Handbuch
6
Reprint
5
Konferenzschrift
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Fallstudiensammlung
1
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1
Verzeichnis
1
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German
15
English
11
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Backhaus, Klaus
3
Brennan, Ross
2
Canning, Louise
2
McDowell, Raymond
2
Boysen, Werner
1
Duysters, Geert
1
Echtelt, Ferrie E. A. van
1
Finch, John H.
1
Fuchs, Wolfgang
1
Geiger, Susi
1
Günter, Bernd
1
Günther, Armin
1
Hayward, Scott D.
1
Heger, Dominik K.
1
Hilmersson, Mikael
1
Holma, Anne
1
Jalkala, Anne
1
Jansson, Hans
1
Kapitza, Rüdiger
1
Kasi, Vijay
1
Klinkers, Michael
1
Koch, Hope
1
Landwehr, Stefan
1
Lewis, Mark
1
Plötner, Olaf
1
Raff, Tilmann
1
Reinkemeier, Christoph
1
Ryynänen, Harri
1
Rätz, Diana
1
Salminen, Risto T.
1
Schradi, Philipp
1
Schultze, Ulrike
1
Spekman, Robert E.
1
Storp, Nancy
1
Voeth, Markus
1
Voigt, Kai-Ingo
1
Weele, Arjan J. van
1
Weiber, Rolf
1
Woisetschläger, David
1
Wynstra, Finn
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS - advanced marketing series
1
ERIM report series research in management
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information - Organisation - Produktion
1
Journal of business market management : jbm
1
Management information systems : mis quarterly
1
Project management journal : PMJ
1
Reihe Electronic Commerce
1
Research
1
Research on knowledge, innovation and internationalization
1
SAM advanced management journal : amj
1
Schriften zum innovativen Marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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ECONIS (ZBW)
25
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1
Complementor Relationship Management : Herausforderungen und Lösungskonzepte
Günther, Armin
-
2015
Persistent link: https://www.econbiz.de/10010484137
Saved in:
2
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
3
The hazards of sole sourcing relationships : challenges, practices, and insights
Lewis, Mark
;
Hayward, Scott D.
;
Kasi, Vijay
- In:
SAM advanced management journal : amj
78
(
2013
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010210414
Saved in:
4
Managing supplier involvement in new product development : a multiple-case study
Echtelt, Ferrie E. A. van
;
Wynstra, Finn
;
Weele, Arjan …
-
2006
Persistent link: https://www.econbiz.de/10003381337
Saved in:
5
Die Organisation des Preismanagements : eine empirische Analyse von Organisationsgestaltung und Entscheidungsprozessen im Preismanagement von B2B-Unternehmen
Schradi, Philipp
-
2012
Persistent link: https://www.econbiz.de/10013430979
Saved in:
6
Stuck in the conflicted middle : a role-theoretic perspective on B2B e-marketplaces
Koch, Hope
;
Schultze, Ulrike
- In:
Management information systems : mis quarterly
35
(
2011
)
1
,
pp. 123-146
Persistent link: https://www.econbiz.de/10008905433
Saved in:
7
Business-to-business marketing
Brennan, Ross
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10013551029
Saved in:
8
Elektronische Marktplätze : E-Business im B2B-Bereich ; mit 16 Tabellen
Voigt, Kai-Ingo
;
Landwehr, Stefan
;
Zech, Armin
-
2003
Persistent link: https://www.econbiz.de/10001748049
Saved in:
9
Relationship development in business triads : case studies in corporate travel management
Holma, Anne
- In:
Journal of business market management : jbm
4
(
2010
)
2
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003975828
Saved in:
10
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
1
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