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~subject:"Lieferantenmanagement"
~subject:"Procurement"
~type_genre:"Konferenzbeitrag"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
Procurement
B-to-B-Marketing
15
Business-to-business marketing
15
Supplier relationship management
12
Beziehungsmarketing
9
Relationship marketing
9
Selling
3
Verkauf
3
Arbeitszufriedenheit
2
Beschaffung
2
Business network
2
Business process management
2
Business-to-business
2
Customer satisfaction
2
Job satisfaction
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Prozessmanagement
2
Sales process
2
Social network
2
Social relations
2
Soziale Beziehungen
2
Soziales Netzwerk
2
Unternehmensnetzwerk
2
B2B
1
B2B relationship
1
Boundary function
1
Brand image
1
Brand management
1
Business case
1
Business relationships
1
Business services
1
Business to business relationships
1
Business-to-business relationships
1
Buyer lock-in
1
Buyer-seller relationship
1
China
1
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Konferenzbeitrag
Article in journal
1,100
Aufsatz in Zeitschrift
1,100
Hochschulschrift
129
Thesis
107
Aufsatz im Buch
90
Book section
90
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
39
Non-commercial literature
39
Case study
25
Fallstudie
25
Bibliografie enthalten
22
Bibliography included
22
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19
Arbeitspapier
17
Aufsatzsammlung
17
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17
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15
Conference paper
13
Ratgeber
7
Guidebook
6
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6
Handbuch
6
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5
Konferenzschrift
3
Collection of articles written by one author
2
Conference proceedings
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Naudé, Peter
2
Abosag, Ibrahim
1
Borg, Susanne Wiatr
1
Dean, Andrew Kristoffer
1
Ellison, Nicholas
1
Fleming, Deirdre
1
Grönroos, Christian
1
Hallikas, Jukka
1
Han, Sang-Lin
1
Human, Gert
1
Immonen, Mika
1
Kelliher, Felicity
1
Kim, Jae Wook
1
La Rocca, Antonella
1
Leach, Mark P.
1
Lee, Jong-Ho
1
Liu, Annie H.
1
Lynch, Patrick
1
Moscatelli, Paolo
1
Nolte, Philipp Johannes
1
Perna, Andrea
1
Pynnönen, Mikko
1
Retno, S. L.
1
Rhee, Jin Hwa
1
Shim, Hyeon-sook
1
Snehota, Ivan
1
Sung, Hyung-suk
1
Viio, Paul
1
Wells, Victoria K.
1
Young, Louise
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
2
Journal of marketing management : MM
1
Journal of purchasing and supply management
1
Supply Management Research : aktuelle Forschungsergebnisse 2016
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
13
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1
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
2
Anbieterverlässlichkeit als Kriterium für Beschafungsentscheidungen im Business-to-Business-Bereich : eine Untersuchung aus der Sicht organisationaler Nachfrager unter besonderer B...
Nolte, Philipp Johannes
- In:
Supply Management Research : aktuelle …
,
(pp. 29-50)
.
2017
Persistent link: https://www.econbiz.de/10011590521
Saved in:
3
Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer
;
Ellison, Nicholas
;
Wells, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
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4
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
5
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
6
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
Saved in:
7
Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa
;
Kim, Jae Wook
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
Saved in:
8
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
9
It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
10
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
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