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~subject:"Lieferantenmanagement"
~subject:"Supply chain"
~type_genre:"Arbeitspapier"
~type_genre:"Fallstudie"
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Lieferantenmanagement
Supply chain
Category Management
22
Category management
22
Brand management
6
Einzelhandel
6
Markenführung
6
Retail trade
6
Theorie
5
Theory
5
Consumer behaviour
4
Deutschland
4
Germany
4
Konsumentenverhalten
4
Supplier relationship management
4
Beziehungsmarketing
3
Handelsmarketing
3
Relationship marketing
3
Retail assortment
3
Retail marketing
3
Sortiment
3
Beschaffung
2
Efficient Consumer Response
2
Efficient consumer response
2
Game theory
2
Handelsmarke
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IKEA
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IKEA of Sweden <Älmhult>
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Kategorienmanagement
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Procurement
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Schweden
2
Spieltheorie
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Store brand
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Strategisches Management
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Sweden
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1871-2011
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Advertising effects
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Antwerp
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Arbeitspapier
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25
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25
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15
Thesis
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Fisher, Marshall L.
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Krüger, Rolf
1
Kurtulus, Mümin
1
Kök, A. Gürhan
1
Steven, Marion
1
Toktay, L. Beril
1
Westphal, Oliver
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Arbeitsberichte des Lehrstuhls für Produktionswirtschaft / Lehrstuhl für Produktionswirtschaft, Ruhr-Universität Bochum
1
Faculty & research / Insead : working paper series
1
Faculty research papers / The Fuqua School of Business, Duke University
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
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ECONIS (ZBW)
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Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten
Westphal, Oliver
-
2010
Persistent link: https://www.econbiz.de/10009665192
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2
Demand estimation and assortment optimization under substitution : methodology and application
Kök, A. Gürhan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003771595
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3
Category Logistics
Steven, Marion
;
Krüger, Rolf
-
2001
Persistent link: https://www.econbiz.de/10008669089
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4
Category captainship : outsourcing retail category management
Kurtulus, Mümin
(
contributor
);
Toktay, L. Beril
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002849580
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5
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Kracklauer, Alexander H.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001740554
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