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~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject_exact:"Umbrella brand"
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Lieferantenmanagement
Theorie
Brand architecture
327
Markenarchitektur
327
Brand management
259
Markenführung
259
Corporate reputation
166
Firmenimage
166
Brand image
84
Markenimage
84
Corporate culture
78
Unternehmenskultur
78
Brand
69
Markenartikel
68
Consumer behaviour
62
Konsumentenverhalten
62
Corporate Social Responsibility
48
Corporate social responsibility
48
Marketing management
47
Marketingmanagement
47
Public relations
43
Öffentlichkeitsarbeit
43
Corporate branding
40
Beziehungsmarketing
23
Relationship marketing
23
Stakeholder
23
Corporate brand
22
Reputation
22
Cultural heritage
21
Kulturgüter
21
corporate branding
19
B-to-B-Marketing
17
Business-to-business marketing
17
Supplier relationship management
17
Business ethics
16
Unternehmensethik
16
Corporate identity
14
Großbritannien
14
United Kingdom
14
corporate brand
14
Brand extension
12
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14
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2
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Article
23
Book / Working Paper
2
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Arbeitspapier
Article in journal
Aufsatz in Zeitschrift
23
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
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English
25
Author
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Hakenes, Hendrik
3
Iglesias, Oriol
3
Ind, Nicholas
3
Peitz, Martin
3
Abratt, Russell
2
Markovic, Stefan
2
Mingione, Michela
2
Mysen, Tore
2
Sarkar, Soumya
2
Svensson, Göran
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bick, Geoff
1
Bogaards, Marlene
1
Cabral, Luís M. B.
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Flax, Jeremy
1
Foscht, Thomas
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Hutchinson, David B.
1
Jones, Richard
1
Kleyn, Nicola
1
Koporcic, Nikolina
1
Kristal, Samuel
1
Landgraf, Polina
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
1
Liu, Yeyi
1
Mavondo, Felix
1
Merrilees, Bill
1
Miklós-thal, Jeanine
1
Miller, Dale
1
Mishra, Prashant
1
Mpinganjira, Mercy
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of brand management : an international journal
3
Journal of business research : JBR
2
The journal of business & industrial marketing
2
Corporate communications : an international journal
1
Corporate governance : the international journal for effective board performance
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
European economic review : EER
1
International journal of business and emerging markets : IJBEM
1
International journal of industrial organization
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Preprints of the Max Planck Institute for Research on Collective Goods
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
25
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1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
4
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
5
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
6
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
7
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
8
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
9
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
10
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
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