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~subject:"Lieferantenmanagement"
~subject:"Unternehmenserfolg"
~type:"article"
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Search: "Journal of strategic marketing"
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Lieferantenmanagement
Unternehmenserfolg
Marketing management
179
Marketingmanagement
179
Consumer behaviour
170
Konsumentenverhalten
170
Beziehungsmarketing
156
Relationship marketing
156
Brand management
87
Markenführung
87
Customer satisfaction
63
Kundenzufriedenheit
63
Brand image
59
Markenimage
59
Firm performance
46
Social Web
45
Social web
45
Dienstleistungsqualität
43
Service quality
43
Strategic management
38
Strategisches Management
38
Internet marketing
35
KMU
35
Online-Marketing
35
SME
35
Competitive advantage
31
Wettbewerbsvorteil
31
Brand
28
Emerging economies
28
Innovation
28
Markenartikel
28
Schwellenländer
28
Betriebliche Wertschöpfung
27
Value creation
27
Supplier relationship management
26
Marketing
25
market orientation
25
Confidence
24
Customer integration
24
Kundenintegration
24
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41
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Article in journal
70
Aufsatz in Zeitschrift
70
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English
70
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Crick, Dave
3
Engelen, Andreas
2
Frazer, Lorelle
2
Gupta, Samir
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Polonsky, Michael J.
2
Sharma, Revti Raman
2
Thaichon, Park
2
Weinstein, Art
2
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Akter, Shahriar
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Anees-ur-Rehman, Muhammad
1
Armenakyan, Anahit
1
Ashill, Nicholas
1
Ashwin, Marie
1
Baig, Ahmed S.
1
Balaji, M. S.
1
Bang, Nguyen
1
Bao, Yeqing
1
Barrett, Mary
1
Beldona, Srikanth
1
Ben Youssef, Kamel
1
Bilgihan, Anil
1
Biswas, Kumar
1
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1
Bridson, Kerrie Christine
1
Brotspies, Herbert
1
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1
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1
Butt, Moeen Naseer
1
Canhoto, Ana Isabel Domingos
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Carlson, Jamie L.
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Chai, Joe Choon Yean
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Chen, Cheng-Hao Steve
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Journal of strategic marketing
70
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All
ECONIS (ZBW)
70
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
3
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
4
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
5
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
6
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
7
Determinants of overall franchisee satisfaction : application of the performance feedback theory
Jirásek, Michal
;
Gaffke, Susanne Maria
;
Windsperger, Josef
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013170061
Saved in:
8
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
9
Potential absorptive capacity and performance of Vietnamese contract manufacturing exporters : mediating factors in entrepreneurial marketing behaviour
Nguyen, Thao Kim
;
Sharma, Revti Raman
;
Crick, Dave
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10012424707
Saved in:
10
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
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