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~subject:"Lieferkette"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Lieferkette
Marketingmanagement
Competitive advantage
820
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820
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117
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116
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64
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Erfolg kommt von innen : 26. Deutscher Logistik-Kongress Berlin ; [21. - 23.10.2009, InterContinental Berlin, Schweizerhof Berlin] ; Kongressband
2
Handbook of marketing strategy
2
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Supply Management Research : aktuelle Forschungsergebnisse 2019
2
Supply chain, logistics and operations management
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Building corporate identity, image and reputation in the digital era
1
Cultural and technological influences on global business
1
Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm
1
Cut carbon, grow profits : business strategies for managing climate change and sustainability
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Disruptive platforms : markets, ecosystems, and monopolists
1
Dynamics in logistics : second international conference, LDIC 2009, Bremen, Germany, August 2009 ; proceedings
1
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1
Enhancing customer engagement through location-based marketing
1
Entrepreneurship, innovation and education : frontiers in European entrepreneurship research
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Global intermediation and logistics service providers
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Global logistics management : sustainability, quality, risks
1
Handbook of Research on recent perspectives on management, international trade, and logistics
1
Handbook of research on information management for effective logistics and supply chains
1
Hierarchical planning and information sharing techniques in supply chain management
1
Innovations in supply chain management for information systems : novel approaches
1
International fragmentation : impacts and prospects for manufacturing, marketing, economy, and growth
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International operations management : lessons in global business
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International operations networks
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International supply chain management and collaboration practices
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Journal of marketing theory and practice
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Labelling strategies in environmental policy
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Logistics and supply chain management : modern trends in Germany and Russia ; [IV.] DR-LOG
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Management issues in container shipping
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Managing global supply chain relationships : operations, strategies and practices
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Market orientation : transforming food and agribusiness around the customer
1
Measuring and managing brands
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New perspectives and possibilities in strategic management in the 21st century : between tradition and modernity
1
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
1
Operational integration
1
Planung in kleinen und mittleren Unternehmen
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Practices for network management : in search of collaborative advantage
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ECONIS (ZBW)
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Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
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2
Blockchain-enabled supply chain management : embracing the 4th Industrial Revolution and digital transformation for competitive advantage
Bag, Akash
;
Mishra, Prateek
;
Nande, Shashank
;
Athreya, …
- In:
New perspectives and possibilities in strategic …
,
(pp. 45-68)
.
2023
Persistent link: https://www.econbiz.de/10014339620
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3
Green supply chain management attaining sustainable competitive advantage
Sharma, Vinod
;
Maheshkar, Chandan
;
Poulose, Jeanne
- In:
Emerging trends in decision sciences and businessoperations
,
(pp. 235-260)
.
2023
Persistent link: https://www.econbiz.de/10014314288
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4
Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
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5
Reinforcing requirements and stimulating the purchase intentions : growing location based mobile targeting techniques
Manohar, Sridhar
;
Sharma, Vandana
;
Mittal, Amit
- In:
Enhancing customer engagement through location-based …
,
(pp. 56-65)
.
2023
Persistent link: https://www.econbiz.de/10014281881
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6
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
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7
Location flexibility in global supply chains : the efficiency-imitability tradeoff and sustained competitive advantage
Ørberg Jensen, Peter D.
;
Manning, Stephan
;
Petersen, Bent
- In:
The New Frontiers of International Business : …
,
(pp. 253-279)
.
2022
Persistent link: https://www.econbiz.de/10013362803
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8
Platforms in supply chain management : disruption or evolution?
Nowicka, Katarzyna
- In:
Disruptive platforms : markets, ecosystems, and monopolists
,
(pp. 39-55)
.
2021
Persistent link: https://www.econbiz.de/10014495839
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9
Can sustainability marketing be implemented as a differentiation strategy?
Kazançoğlu, İpek
;
Karaosmanoğlu, Can
- In:
Supply chain sustainability : modeling and innovative …
,
(pp. 133-155)
.
2021
Persistent link: https://www.econbiz.de/10012387082
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10
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
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