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~subject:"Luxury goods"
~subject:"Online retailing"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Multichannel strategy"
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Luxury goods
Online retailing
Multichannel strategy
72
Multikanalvertrieb
72
Deutschland
19
Germany
19
Beziehungsmarketing
18
Relationship marketing
18
Einzelhandel
13
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13
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11
Consumer behaviour
10
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9
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Alexander, Bethan
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Amatulli, Cesare
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Çakiroğlu, K. Ilgın
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Developing successful global strategies for marketing luxury brands
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Global marketing strategies for the promotion of luxury goods
2
A Research Agenda for Service Marketing
1
Channel strategies and marketing mix in a connected world
1
Contemporary economic challenges : changes and directions of development
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-retailing challenges and opportunities in the global marketplace
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on retailer-consumer relationship development
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
New luxury management : creating and managing sustainable value across the organization
1
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ECONIS (ZBW)
19
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
4
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
5
Innovating luxury service experiences through e-servicescapes
Colm, Laura
;
Prestini, Stefano
- In:
Developing successful global strategies for marketing …
,
(pp. 119-138)
.
2021
Persistent link: https://www.econbiz.de/10012521682
Saved in:
6
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
7
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
8
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
9
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
Saved in:
10
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
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