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~subject:"Luxusgüter"
~type_genre:"Aufsatz im Buch"
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Building consumer-brand relationship in luxury brand management
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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ECONIS (ZBW)
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Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry
Lourenço, Vera Lúcia
;
Catarino, André
;
Fonseca, …
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 158-177)
.
2021
Persistent link: https://www.econbiz.de/10012517962
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Von der Unternehmenskultur zur Sinnfabrik
Leberecht, Tim
- In:
CSR und Digitalisierung : der digitale Wandel als …
,
(pp. 647-658)
.
2017
Persistent link: https://www.econbiz.de/10011732153
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