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~subject:"Luxusgüter"
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Luxusgüter
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529
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materialism
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1
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1
The effect of fear of COVID-19 on luxury consumption tendency and the role of materialism
Kurnaz, Aysel
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 72-84
Persistent link: https://www.econbiz.de/10014375486
Saved in:
2
Impact of materialism on purchase intention of sustainable luxury goods : an empirical study in India
Jaspreet Kaur
;
Parida, Ratri
;
Ghosh, Sanjukta
;
Lavuri, …
- In:
Society and business review
17
(
2022
)
1
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012886340
Saved in:
3
Path to sustainable luxury brand consumption : face consciousness, materialism, pride and risk of embarrassment
Islam, Tahir
;
Wang, Ying
;
Ali, Ahsan
;
Akhtar, Nadeem
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10013165308
Saved in:
4
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
5
Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention : a cross-cultural examination
Ur Rehman, Anis
;
Al Shammari, Serhan
;
Al-Mamary, Yaser …
- In:
Journal of Islamic marketing
13
(
2022
)
4
,
pp. 975-995
Persistent link: https://www.econbiz.de/10013278905
Saved in:
6
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
7
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
8
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong
;
Oh, Kyung Wha
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
Saved in:
9
Uniqueness and luxury : a moderated mediation approach
Jebarajakirthy, Charles
;
Das, Manish
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012502718
Saved in:
10
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
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