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~subject:"Markenarchitektur"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Markenarchitektur
Relationship marketing
Brand architecture
63
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29
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29
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17
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17
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8
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7
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3
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2
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2
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2
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2
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2
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2
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1
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Advances in corporate branding
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Building corporate identity, image and reputation in the digital era
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Foundations of corporate heritage
3
Reputation Management
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The Routledge companion to contemporary brand management
3
Brand management in emerging markets : theories and practice
2
Sustainable Marketing Management : Grundlagen und Cases
2
The Oxford handbook of corporate reputation
2
Trademarks, brands, and competitiveness
2
Africapitalism : rethinking the role of business in Africa
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Best practice der Markenführung
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Brand management ; Vol. 4
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Brand the Future : systematische Markenentwicklung im B2B
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1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
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1
Employer branding for competitive advantage : models and implementation strategies
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Handbook of marketing and finance
1
Handbook of research on effective advertising strategies in the social media age
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Marketing theory and applications ; 2012=Vol. 23
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
1
Sustainable branding : ethical, social, and environmental cases and perspectives
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
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ECONIS (ZBW)
63
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Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
2
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
3
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
4
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
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5
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
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6
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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7
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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8
Climate change, environmental auditing, and corporate/brand strategy
Cuomo, Maria Teresa
;
Caprino, Rosa Maria
;
Genovino, Cinzia
- In:
Sustainable branding : ethical, social, and …
,
(pp. 115-127)
.
2021
Persistent link: https://www.econbiz.de/10012546409
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9
Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
10
Africapitalism and corporate branding
Otubanjo, Olutayo
- In:
Africapitalism : rethinking the role of business in Africa
,
(pp. 137-166)
.
2018
Persistent link: https://www.econbiz.de/10011888126
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