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~subject:"Markenartikel"
~subject:"Strategisches Management"
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Markenartikel
Strategisches Management
Internal branding
157
Interne Markenführung
157
Brand management
33
Markenführung
33
Markenimage
30
Brand image
29
Deutschland
21
Germany
21
Corporate reputation
19
Firmenimage
19
Markenpolitik
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
Corporate culture
17
HR marketing
17
Arbeitsverhalten
14
Work behaviour
14
Internal communication
13
Interne Kommunikation
13
Brand equity
10
Internes Marketing
9
Markenwert
9
Mitarbeiter
9
Employee retention
8
Human Resource Management
8
International marketing
8
Internationales Marketing
8
Mitarbeiterbindung
8
Personalmanagement
8
B-to-B-Marketing
6
Beziehungsmarketing
6
Brand
6
Brand architecture
6
Business-to-business marketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenarchitektur
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Bruhn, Manfred
3
Brexendorf, Tim Oliver
2
Henkel, Sven
2
Kernstock, Joachim
2
Kreutzer, Ralf T.
2
Schnebelen, Stefanie
2
Tomczak, Torsten
2
Wentzel, Daniel
2
Afshardoost, Mona
1
Batt, Verena
1
Bhattacharyya, Prantik
1
Bowden, Jana
1
Eshaghi, Mohammad Sadegh
1
Holzer, Matthias
1
Khanyapuss Punjaisri
1
Lybbert, Travis J.
1
Tuzovic, Sven
1
Wilson, Alan M.
1
Zolas, Nikolas
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Essentials
1
Journal of strategic marketing
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The world economy : the leading journal on international economic relations
1
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ECONIS (ZBW)
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
5
An "algorithmic links with probabilities" concordance for trademarks with an application towards bilateral IP flows
Zolas, Nikolas
;
Lybbert, Travis J.
;
Bhattacharyya, Prantik
- In:
The world economy : the leading journal on …
40
(
2017
)
6
,
pp. 1184-1213
Persistent link: https://www.econbiz.de/10011732086
Saved in:
6
Internal Branding : ein zentraler Baustein des Corporate Reputation Managements
Kreutzer, Ralf T.
-
2014
Persistent link: https://www.econbiz.de/10010412523
Saved in:
7
Internal Branding als zentrales Handlungsfeld des Corporate Reputation Managements zur Gewinnung und Bindung von Kunden
Kreutzer, Ralf T.
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 205-240)
.
2012
Persistent link: https://www.econbiz.de/10009684813
Saved in:
8
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
9
Das Behavioral-Branding-Konzept : Leitlinie für das Management von Brand Behavior
Henkel, Sven
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 197-212)
.
2009
Persistent link: https://www.econbiz.de/10003856684
Saved in:
10
Das Behavioral-Branding-Konzept : Leitlinie für das Management von Brand Behavior
Henkel, Sven
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 197-212)
.
2008
Persistent link: https://www.econbiz.de/10003599883
Saved in:
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