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~subject:"Markenartikel"
~subject:"Theory"
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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
180
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ECONIS (ZBW)
180
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41
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
42
Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
Saved in:
43
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
44
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
45
Improving agent-based models of diffusion
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 639-646
Persistent link: https://www.econbiz.de/10011574498
Saved in:
46
The simple rules of a complex world
Rand, William
;
Rust, Roland T.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 658-660
Persistent link: https://www.econbiz.de/10011574508
Saved in:
47
Validation and sufficiency
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 661-666
Persistent link: https://www.econbiz.de/10011574530
Saved in:
48
A resource-advantage theory typology of strategic segmentation
Thoeni, Andrew T.
;
Marshall, Greg W.
;
Campbell, Stacy M.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2192-2215
Persistent link: https://www.econbiz.de/10011629356
Saved in:
49
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
50
An arousal-based explanation of affect dynamics
Yan, Li
;
Liu, Matthew Tingchi
;
Chen, Xiaoyun
;
Shi, Guicheng
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1159-1184
Persistent link: https://www.econbiz.de/10011608889
Saved in:
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