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The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 25-35
Persistent link: https://www.econbiz.de/10011738309
Saved in:
2
Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong
;
Ozdemir, Sena
;
Michelson, Grant
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
Saved in:
3
Managing branding and legitimacy : a study of charity retail sector
Liu, Gordon
;
Eng, Teck Yong
;
Sekhon, Yasmin Kaur
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
4
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010392594
Saved in:
4
Special issue: Competing and developing competitive advantage in the digital world
Eng, Teck Yong
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009710279
Saved in:
5
Editorial : Competing and developing competitive advantage in the digital world
Eng, Teck Yong
;
Luff, Paul
- In:
Technology analysis & strategic management
23
(
2011
)
9
,
pp. 947-950
Persistent link: https://www.econbiz.de/10009710292
Saved in:
6
Psychological and cultural insights into consumption of luxury Western brands in India
Eng, Teck Yong
;
Bogaert, Julie
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10003965737
Saved in:
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