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~subject:"Markenartikel"
~type_genre:"Sammelwerk"
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Markenartikel
Luxury goods
58
Luxusgüter
58
Brand management
14
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14
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13
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Journal of fashion marketing and management
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The journal of brand management : an international journal
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Journal of brand management: advanced collections
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ECONIS (ZBW)
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Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik
-
2014
Persistent link: https://www.econbiz.de/10010390488
Saved in:
2
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
3
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
4
New perspectives in luxury branding
2015
Persistent link: https://www.econbiz.de/10011381882
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5
Luxury fashion branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
Luxury fashion branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Burmann, Christoph
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10014011050
Saved in:
8
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
9
Marques de luxe : significations & contenu
Allérès, Danielle
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003230367
Saved in:
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