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Markenartikel
Marketing
18,865
Marketingmanagement
16,909
Marketing management
16,205
Theorie
3,861
Theory
3,849
Konsumentenverhalten
3,503
Consumer behaviour
3,499
Deutschland
3,291
Germany
2,932
Beziehungsmarketing
2,400
Relationship marketing
2,386
USA
2,049
United States
1,932
Strategisches Management
1,849
Markenführung
1,783
Brand management
1,782
Online-Marketing
1,504
Internet marketing
1,427
Marktforschung
1,330
Unternehmenserfolg
1,212
Innovation
1,176
Firm performance
1,174
Strategic management
1,125
Marketingtheorie
1,105
Werbung
1,079
Marketing theory
1,056
Market research
1,019
KMU
988
SME
987
Internationales Marketing
940
Advertising
899
Social Web
895
Social web
895
Management
891
International marketing
871
Markenimage
736
Electronic Commerce
717
Innovationsmanagement
717
Brand image
716
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Undetermined
227
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63
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Article
416
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308
Journal
2
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Article in journal
336
Aufsatz in Zeitschrift
336
Aufsatz im Buch
80
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80
Hochschulschrift
69
Thesis
57
Graue Literatur
38
Non-commercial literature
38
Bibliografie enthalten
29
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29
Collection of articles of several authors
28
Sammelwerk
28
Arbeitspapier
20
Working Paper
20
Aufsatzsammlung
16
Case study
12
Fallstudie
12
Konferenzschrift
7
Conference paper
6
Konferenzbeitrag
6
Ratgeber
5
Reprint
5
Conference proceedings
4
Guidebook
4
Bibliografie
3
Fallstudiensammlung
3
Lehrbuch
3
Dissertation u.a. Prüfungsschriften
2
Einführung
2
Mikroform
2
Textbook
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Glossar enthalten
1
Glossary included
1
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1
Handbuch
1
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1
No longer published / No longer aquired
1
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1
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English
563
German
155
French
5
Polish
2
Russian
1
Spanish
1
Undetermined
1
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Author
All
Wheeler, Alina
8
King, Stephen
5
Morgan, Nigel
5
Bruhn, Manfred
4
Burmann, Christoph
4
De Chernatony, Leslie
4
Keller, Kevin Lane
4
MacInnis, Deborah J.
4
Melewar, T. C.
4
Abril Barrie, Carmen
3
Adubato, Steve
3
Amrouche, Nawel
3
Conejo, Francisco
3
Cuneo, Andres
3
Dekimpe, Marnik G.
3
Feige, Stephan
3
Geyskens, Inge
3
Hackley, Christopher E.
3
Holzer, Matthias
3
Kahler, Björn
3
Kapferer, Jean-Noël
3
Keller, Kristopher Oliver
3
Martínez-López, Francisco J.
3
Mayer, Ralf Ulrich
3
Milberg, Sandra J.
3
O'Cass, Aron
3
Paap, Richard
3
Park, C. Whan
3
Pride, Roger
3
Pritchard, Annette
3
Sivakumar, K.
3
Srivastava, R. K.
3
Suppliet, Moritz
3
Wang, Jing
3
Wooliscroft, Ben
3
Wu, Xiaole
3
Aaker, David A.
2
Apéria, Tony
2
Atwal, Glyn
2
Barnham, Chris
2
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All
Springer Fachmedien Wiesbaden
5
NetLibrary, Inc
3
Haufe-Lexware GmbH & Co. KG
2
Verlag Dr. Kovač
2
AMACOM
1
Access Marketing Management e.V.
1
American Marketing Association
1
Athens Institute for Education and Research
1
Erasmus Research Institute of Management
1
Forschungsinstitut für Tourismus <Dresden>
1
Freie Universität Berlin
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Groupe EIDOS
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Münchener Marketing-Symposium <26, 2000, München>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Trendbüro <Hamburg>
1
United States Trademark Association
1
Universität Duisburg <1980-2002>
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verlag Franz Vahlen
1
Walter de Gruyter Inc.
1
ibidem-Verlag
1
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Published in...
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Journal of business research : JBR
19
The journal of brand management : an international journal
18
The journal of product & brand management
16
Journal of retailing and consumer services
11
European journal of marketing : EJM
10
SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of retailing
6
Journal of marketing
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
The journal of business & industrial marketing
5
A master class in brand planning : the timeless works of Stephen King
4
Business horizons
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of advertising research
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
The marketing review
4
EBSCOhost eBook Collection
3
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
3
Fashion branding and communication : core strategies of European luxury brands
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Konsum und Verhalten
3
Marktorientiertes Management
3
Qualitative market research : an international journal
3
Schriften zu Distribution und Handel
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Baltic Journal of Economic Studies
2
Basler Schriften zum Marketing
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
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Source
All
ECONIS (ZBW)
706
USB Cologne (EcoSocSci)
19
OLC EcoSci
1
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711
Der Januskopf des Preiswettbewerbs : eine wettbewerbspolitische und kartellrechtliche Untersuchung über die Ambivalenz des Preisparameters am Beispiel der Absatzwirtschaft
Sölter, Arno
-
1984
Persistent link: https://www.econbiz.de/10000079241
Saved in:
712
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
Saved in:
713
Die Dienstleistungsmarke : Charakterisierung u. Bewertung e. neuen Markentypus aus absatzwirtschaftl. Sicht
Graumann, Jens
-
1983
Persistent link: https://www.econbiz.de/10013378479
Saved in:
714
A nonlinear dynamic model of product line interdependencies
Bultez, Alain V.
-
1975
Persistent link: https://www.econbiz.de/10000771065
Saved in:
715
Modern marketing strategy
Bursk, Edward Collins
(
contributor
); …
-
1964
Persistent link: https://www.econbiz.de/10000329053
Saved in:
716
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
717
Behavioral and management science in marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
718
Modern marketing strategy
Bursk, Edward C.
(
contributor
);
Chapman, John F.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10003191368
Saved in:
719
Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A.
-
1963
Persistent link: https://www.econbiz.de/10002637968
Saved in:
720
How to do business in branded goods : the construction and use of the marketing plan
Morgan, Eric A. G.
-
1972
Persistent link: https://www.econbiz.de/10002513508
Saved in:
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