Runge, Julian; Nair, Harikesh; Levav, Jonathan - 2019 - This draft: March 18, 2019
convert free users to paying ones. Price promotions (or “sales”) are often used in freemium to induce the conversion. However … in which promotions for in-game purchases are turned on or off. We observe complete user behavior for half a year … variation, suggesting that promotions are profitable. We conjecture that the zero price of the base product that makes its …