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~subject:"Markenführung"
~subject:"Retailing"
~subject:"Theorie"
~subject:"Wahrnehmung"
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Search: subject_exact:"Warenpräsentation"
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Markenführung
Retailing
Theorie
Wahrnehmung
Ladengestaltung
648
Store design
648
Consumer behaviour
436
Konsumentenverhalten
436
Einzelhandel
336
Retail trade
328
Beziehungsmarketing
89
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89
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83
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83
Customer satisfaction
56
Kundenzufriedenheit
56
Online retailing
56
Online-Handel
56
Theory
55
Dienstleistungsqualität
53
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Deutschland
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Food retailing
52
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52
Germany
50
Brand management
45
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39
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39
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38
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37
Perception
35
Textilhandel
33
Textile distribution
31
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29
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25
Marketingmanagement
25
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Bultez, Alain V.
3
Czerniachowska, Kateryna
3
Dennis, Charles
3
Esch, Franz-Rudolf
3
Holmes, Thomas J.
3
Liu, Yunchuan
3
McIntyre, Charles
3
Melewar, T. C.
3
Ballantine, Paul W.
2
Behe, Bridget
2
Behe, Bridget K.
2
Diehl, Sandra
2
Dukes, Anthony
2
Duong, Van Chien
2
Düsterhöft, Tobias
2
Fernandez, R. Thomas
2
Germelmann, Claas Christian
2
Grewal, Dhruv
2
Halbauer, Ingo
2
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2
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2
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2
Hübner, Alexander
2
Jha, Shalini
2
Moore, Christopher M.
2
Müller, Jenny
2
Münster, Mia Borch
2
Ostermeier, Manuel
2
Poggenpohl, Marcus
2
Redler, Jörn
2
Regolini, Emma
2
Roggeveen, Anne L.
2
Schliewe, Jana
2
Shaffer, Greg Eric
2
Singh, Bharti
2
Sloot, Laurens M.
2
Sudhir, K.
2
Sung, Billy
2
Talukdar, Debabrata
2
Teah, Min
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Universität Augsburg / Lehr- und Forschungsteam Marketing
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Journal of retailing and consumer services
15
International journal of retail & distribution management
6
European journal of operational research : EJOR
5
Journal of retailing
5
Handelsforschung
4
The international review of retail, distribution and consumer research
4
Journal of business research : JBR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Working paper / European Institute for Advanced Studies in Management
3
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2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing : EJM
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Opsearch : journal of the Operational Research Society of India
2
Psychology & marketing
2
Reihe: Kundenorientierte Unternehmensführung
2
Schriften zu Marketing und Management
2
Springer Gabler Research
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in economic analysis & policy
1
American journal of business : applying research to practice ; AJB
1
Annals of operations research
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Brands : interdisciplinary perspectives
1
CIE discussion papers
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
1
European research studies
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Forschungsberichte aus der Grazer Management-Werkstatt
1
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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ECONIS (ZBW)
152
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Heuristics for the shelf space allocation problem
Czerniachowska, Kateryna
;
Michalak, Krzysztof
;
Hernes, …
- In:
Opsearch : journal of the Operational Research Society …
60
(
2023
)
2
,
pp. 835-869
Persistent link: https://www.econbiz.de/10014383649
Saved in:
3
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
4
Shelf space allocation for specific products on shelves selected in advance
Czerniachowska, Kateryna
;
Hernes, Marcin
- In:
European research studies
24
(
2021
)
3
,
pp. 316-334
Persistent link: https://www.econbiz.de/10012664537
Saved in:
5
The neglected unity-in-variety principle : a holistic rather than a single-factor approach in conceptualising a visual merchandise display
Logkizidou, Maria
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10012627130
Saved in:
6
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
Saved in:
7
In-store endcap projections and their effect on sales
Schweiger, Elisa B.
;
Ahlbom, Carl-Philip
;
Nordfält, Jens
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
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8
Brand-adequate design of retail environments
Schüller, Sophie Charlotte
-
2020
Persistent link: https://www.econbiz.de/10013454954
Saved in:
9
A genetic algorithm for the retail shelf space allocation problem with virtual segments
Czerniachowska, Kateryna
- In:
Opsearch : journal of the Operational Research Society …
59
(
2022
)
1
,
pp. 364-412
Persistent link: https://www.econbiz.de/10013172415
Saved in:
10
Is more really better for in-store experience? : a psychophysiological experiment on sensory modalities
Duong, Van Chien
;
Regolini, Emma
;
Sung, Billy
;
Teah, Min
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 218-229
Persistent link: https://www.econbiz.de/10013165332
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