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~subject:"Markenführung"
~subject:"Schätzung"
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Search: subject:"Personality"
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Markenführung
Schätzung
Persönlichkeitspsychologie
12,576
Personality psychology
12,474
Brand image
10,797
Markenimage
10,791
Consumer behaviour
8,266
Konsumentenverhalten
8,243
Brand management
7,130
Brand
3,352
Markenartikel
3,313
Führungspersönlichkeit
2,764
Leadership personality
2,763
Führungsstil
2,490
Leadership style
2,480
Relationship marketing
2,097
Beziehungsmarketing
2,093
Managers
1,751
Führungskräfte
1,726
Entrepreneurship
1,518
Personality trait
1,508
Persönlichkeitsmerkmal
1,501
Entrepreneurship approach
1,450
Unternehmensgründung
1,305
Business start-up
1,291
USA
1,290
United States
1,275
Emotion
1,272
Social Web
1,261
Social web
1,261
Deutschland
1,255
Germany
1,217
Theorie
1,114
Theory
1,112
Kognition
1,087
Cognition
1,084
Advertising effects
1,080
Werbewirkung
1,079
Unternehmenskultur
1,035
Corporate culture
1,028
Arbeitsverhalten
1,021
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Undetermined
3,767
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1,430
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Article
6,083
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1,504
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436
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277
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257
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175
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127
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58
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58
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41
Sammelwerk
41
Reprint
35
Case study
34
Fallstudie
34
Aufsatzsammlung
28
Konferenzschrift
11
Collection of articles written by one author
8
Sammlung
8
Ratgeber
6
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5
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4
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4
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4
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4
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3
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English
7,140
German
445
French
4
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3
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1
Russian
1
Spanish
1
Serbian
1
Swedish
1
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Author
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Burmann, Christoph
52
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Foroudi, Pantea
16
Han, Heesup
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Veloutsou, Cleopatra
14
Kumar, Vikas
13
Rahman, Zillur
13
Wagner, Joachim
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Park, Jungkun
12
Roy, Sanjit
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Huber, Frank
11
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Springer Fachmedien Wiesbaden
19
National Bureau of Economic Research
10
NetLibrary, Inc
4
Fachhochschule Reutlingen / European School of Business
2
Forschungsinstitut zur Zukunft der Arbeit
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
Gottfried Wilhelm Leibniz Universität Hannover
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
356
The journal of brand management : an international journal
283
The journal of product & brand management
281
Journal of retailing and consumer services
166
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
71
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
International journal of hospitality management
61
Journal of strategic marketing
58
Discussion paper series / IZA
56
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of the Academy of Marketing Science
47
Journal of promotion management : innovations in planning and applied research
46
Marketing letters : a journal of research in marketing
46
Cogent business & management
45
International marketing review
44
SpringerLink / Bücher
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
Tourism management : research, policies, practice
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
European journal of marketing
38
Journal of Islamic marketing
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Qualitative market research : an international journal
28
Global business review
27
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Source
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ECONIS (ZBW)
7,568
EconStor
20
Showing
61
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date (oldest first)
61
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
62
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
63
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
64
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
65
Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
66
Designing for identity : how and when brand visual aesthetics enable consumer diasporic identity
Buschgens, Mark
;
Figueiredo, Bernardo
;
Blijlevens, Janneke
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 986-1014
Persistent link: https://www.econbiz.de/10015047351
Saved in:
67
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
68
Consumer reactions to attacks against cherished brands
Cheng, Li Keng
;
Toung, Chung-Lin
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1115-1139
Persistent link: https://www.econbiz.de/10015056962
Saved in:
69
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
70
The visual naturalness effect : impact of natural logos on brand
personality
perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
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