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~subject:"Markenführung"
~subject:"Tourism"
~subject:"Veranstaltung"
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Markenführung
Tourism
Veranstaltung
Event marketing
1,268
Event-Marketing
1,268
Consumer behaviour
283
Konsumentenverhalten
283
Deutschland
231
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230
Sportveranstaltung
171
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164
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160
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159
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151
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125
Tourismus
124
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114
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113
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106
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102
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102
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90
Marketingmanagement
90
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88
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88
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86
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78
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77
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74
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73
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73
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72
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62
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Zanger, Cornelia
12
Olberding, Julie Cencula
7
Nufer, Gerd
6
Drengner, Jan
5
Page, Stephen J.
5
Fairley, Sheranne
4
Nosko, Chris
4
Schmitt, Bernd
4
Sorensen, Alan T.
4
Bauer, Hans H.
3
Bär, Sören
3
Carlson, Jamie
3
Connell, Joanne
3
Cui, Yao
3
Dias, Álvaro Lopes
3
Duenyas, Izak
3
Gedenk, Karen
3
Hermanns, Arnold
3
Jahn, Steffen
3
Kaiser, Sebastian
3
Kim, Jong-hyeong
3
Mortimer, Julie Holland
3
Neslin, Scott A.
3
Sahin, Ozge
3
Taheri, Babak
3
Van Niekerk, Mathilda
3
Wong, IpKin Anthony
3
Aitken, Rob
2
Atwal, Glyn
2
Beech, John
2
Boo, Soyoung
2
Brunner-Sperdin, Alexandra
2
Busser, James A.
2
Cai, Liping A.
2
Dittrich, Koen
2
Dolasinski, Mary Jo
2
Drees, Norbert
2
Hall, Colin Michael
2
Heinrich, Daniel
2
Holzbaur, Ulrich
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Springer Fachmedien Wiesbaden
3
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
Freizeit-Forschungsinstitut <Hamburg>
1
Internationales Design Zentrum Berlin
1
Springer-Verlag GmbH
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Tourism management : research, policies, practice
18
International journal of event and festival management
11
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
11
SpringerLink / Bücher
11
Journal of travel and tourism marketing
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Tourism management perspectives : TMP
9
Markenkommunikation und Beziehungsmarketing
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
6
Journal of business research : JBR
6
Journal of hospitality marketing & management
6
Journal of destination marketing & management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of brand management : an international journal
5
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
4
International journal of hospitality management
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Event tourism in Asian countries : challenges and prospects
3
Flagship marketing : concepts and places
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of vacation marketing
3
Journal of vacation marketing : an international journal
3
Sport management review
3
Tourism economics : the business and finance of tourism and recreation
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
Bridging tourism theory and practice
2
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
2
Erfurter Hefte zum angewandten Marketing
2
European journal of marketing : EJM
2
Event-Marketing : Trends und Entwicklungen
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
Journal of business economics and management
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
349
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349
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
4
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
5
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
6
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
7
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
8
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
9
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
Saved in:
10
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
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