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~subject:"Markenführung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference proceedings"
~type_genre:"Congress Report"
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Markenführung
Marketing
527
Deutschland
355
Germany
350
Theorie
222
Theory
222
Marketingmanagement
176
Marketing management
171
Consumer behaviour
130
Konsumentenverhalten
130
Lieferantenmanagement
129
Supplier relationship management
129
Beziehungsmarketing
124
Relationship marketing
123
Welt
106
World
106
Marktforschung
105
Market research
104
Management
93
Marketingtheorie
83
Marketing theory
82
Internationales Marketing
79
International marketing
77
USA
70
United States
70
Brand management
67
Electronic Commerce
53
Produktdifferenzierung
50
Innovation
49
Product differentiation
49
Online-Marketing
48
E-commerce
47
Russia
46
Russland
46
Internet
45
Internet marketing
44
Tourism marketing
42
Tourismus
42
Tourismusmarketing
42
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40
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4
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2
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Book / Working Paper
67
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All
Collection of articles written by one author
Conference proceedings
Congress Report
Article in journal
9,970
Aufsatz in Zeitschrift
9,970
Aufsatz im Buch
2,358
Book section
2,358
Hochschulschrift
622
Graue Literatur
489
Non-commercial literature
489
Thesis
442
Case study
437
Fallstudie
437
Collection of articles of several authors
378
Sammelwerk
378
Working Paper
300
Arbeitspapier
299
Aufsatzsammlung
248
Conference paper
114
Konferenzbeitrag
114
Reprint
104
Konferenzschrift
84
Ratgeber
84
Guidebook
80
Lehrbuch
80
Textbook
68
Handbook
36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
Interview
27
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
Glossary included
9
Mehrbändiges Werk
9
Multi-volume publication
9
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7
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German
41
English
27
Russian
3
French
2
Spanish
1
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Lips, Peter
11
Disch, Wolfgang K. A.
7
Meffert, Heribert
6
Wildner, Raimund
4
Backhaus, Klaus
2
Baumgarth, Carsten
2
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Schmidt, Holger J.
2
Semerkova, L. N.
2
Ahlert, Dieter
1
Ailawadi, Kusum L.
1
Altuchova, N. V.
1
Arnold, Todd J.
1
Becker, J.
1
Berthon, Pierre R.
1
Boltz, Dirk-Mario
1
Brown, James
1
Dahl Winther, Christian
1
Depecik, Barış Erman
1
Fournier, Mauricette
1
Frank, Ronald
1
Greipl, Erich
1
Gräve, Jan-Frederik
1
Haldane, John
1
Halk, Oliver
1
Hauge, Atle
1
Helzer, Manfred
1
Holbrook, Morris B.
1
Hong, Gee Hee
1
Horch, Heinz-Dieter
1
Iglesias, Oriol
1
Jahn, Eric
1
Janssen, Jürgen
1
Joshi, Yogesh V.
1
Kenning, Peter
1
Kick, Markus
1
Kirchgeorg, Manfred
1
Kremer, Ludger
1
Lorenzl, Günter
1
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Institution
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Gesellschaft zur Erforschung des Markenwesens
18
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
American Marketing Association
1
Berlin Partner GmbH
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
GfK-Nürnberg e.V.
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Kolloquium Wettbewerb und Unternehmensführung <7, 2005, Dresden>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <10, 2006, Frankfurt, Main>
1
Markendialog <11, 2007, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <14, 2010, Berlin>
1
Markendialog <15, 2011, Berlin>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <17., 2013, Berlin>
1
Markendialog <18, 2014, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Markendialog <20., 2016, Berlin>
1
Markendialog <4, 2004, Frankfurt, Main>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Markendialog <8, 2004, Frankfurt, Main>
1
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Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Bericht der GfK-Tagung : vom ...
4
Research
2
Beiträge Sportökonomie, Sportmanagement
1
CERAMAC
1
Dresdner Beiträge zu Wettbewerb und Unternehmensführung
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
Forum Vertriebs- und Handelsmanagement
1
Gabler Research / Werbe- und Markenforschung
1
Gabler research
1
Geografiska regionstudier
1
Journal of retailing and consumer services
1
Legends in consumer behavior
1
Media-Spectrum
1
PhD thesis / School of Economics and Management, University of Aarhus
1
Report / Marketing Science Institute
1
Schriftenreihe zum Business Development
1
Springer Gabler Research
1
Springer Proceedings in Business and Economics
1
Springer-Gabler Research
1
The journal of product & brand management
1
The marketing review
1
Working paper / Humboldt-Universität zu Berlin, Wirtschafts- und Sozialwissenschaften an der Landwirtschaftlich-Gärtnerischen Fakultät
1
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
1
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ECONIS (ZBW)
67
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1
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
2
Special section articles on National Brand & Private Label
Marketing
International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
3
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental
marketing
research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
4
Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
(
contributor
)
-
Markendialog <19., 2015, Berlin>
;
Gesellschaft zur …
-
2015
Persistent link: https://www.econbiz.de/10014010155
Saved in:
5
Das digitale Zeitalter fo(ö)rdert Markenführung über alle Sinne : [18. GEM Markendialog am 20. Februar 2014 in Berlin]
Disch, Wolfgang K. A.
(
revision
)
-
2014
Persistent link: https://www.econbiz.de/10014464604
Saved in:
6
Marketing
in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
7
The interdependence between business development and brand management
Thaler, Verena
-
2018
Persistent link: https://www.econbiz.de/10011764253
Saved in:
8
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
Disch, Wolfgang K. A.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009537726
Saved in:
9
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
10
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
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