Gazi, Md. Abu Issa; Al Mamun, Abdullah; Al Masud, Abdullah - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-12
customer loyalty. This study also revealed that brand image moderated CRM and CP, CRM and CS, and CRM and CL correlations. The …(OC) and knowledge management (KM) on customer relationship management (CRM), affects customer profitability (CP) and customer … loyalty (CL) directly and indirectly through customer satisfaction (CS) along with moderating role of brand image. We examined …