Moderating role of customer empowerment on the relationship between CRM approaches and customer loyalty in banking industry of Kuwait
Faraj Mazyed Faraj Aldaihani
| Year of publication: |
2024
|
|---|---|
| Authors: | Aldaihani, Faraj Mazyed Faraj |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 33.2024, 3, p. 341-371
|
| Subject: | customer loyalty | banking industry | convenience sampling | CRM | customer empowerment | customer relation management | Kuwait | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Bankmarketing | Bank marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.140369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062123