Determinants of relationship quality and customer loyalty in retail banking : evidence from Nigeria
Year of publication: |
2017
|
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Authors: | Izogo, Ernest ; Reza, Abdi ; Ogba, Ike-Elechi ; Praedu, Chukwunonso |
Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 8.2017, 2, p. 186-204
|
Subject: | Nigeria Customer loyalty | Expertise | Information sharing | Customer orientation | Relationship quality | Beziehungsmarketing | Relationship marketing | Nigeria | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing | Bank | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention | Lieferantenmanagement | Supplier relationship management |
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