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~type_genre:"Case study"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
2
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
3
Auto, Marke, Sport. : zur Bedeutung dynamischen Fahrens für Automarken und ihre Anhänger
Heun, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 449-463)
.
2014
Persistent link: https://www.econbiz.de/10010354029
Saved in:
4
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
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