//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Sportmarketing
2,059
Sports marketing
2,038
Profisport
1,011
Professional sports
1,010
Sport
890
Sports
845
Konsumentenverhalten
702
Consumer behaviour
701
Fußball
499
Football
497
Sportveranstaltung
471
Sportorganisation
463
Sport event
460
Sport organization
460
Sponsoring
444
Sponsorship
437
Brand management
330
Markenführung
330
Brand image
246
Sportökonomik
201
Sports economics
197
Beziehungsmarketing
189
Relationship marketing
188
Sportpolitik
166
USA
166
Sport policy
165
United States
162
Deutschland
156
Germany
155
Werbewirkung
147
Advertising effects
145
Management
140
Social Web
126
Social web
126
Athletes
121
Sportler
121
Welt
114
World
114
Arbeitsgruppe
110
more ...
less ...
Online availability
All
Undetermined
132
Free
21
Type of publication
All
Article
232
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
218
Aufsatz in Zeitschrift
218
Aufsatz im Buch
14
Book section
14
Case study
6
Fallstudie
6
Arbeitspapier
3
Hochschulschrift
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
234
German
14
Author
All
Heere, Bob
7
Schade, Michael
7
Kunkel, Thilo
6
Ballouli, Khalid
5
Biscaia, Rui
5
Burmann, Christoph
5
Grohs, Reinhard
5
Ko, Yong Jae
5
Calabuig Moreno, Ferran
4
Chadwick, Simon
4
Chanavat, Nicolas
4
Shuv-Ami, Avichai
4
Wear, Henry
4
Williams, Antonio S.
4
Ahn, Taesoo
3
Arai, Akiko
3
Baker, Thomas A., III.
3
Breiter Terry, Deborah
3
Byon, Kevin K.
3
Ferrand, Alain
3
Hahm, Jeeyeon
3
Hill, Brad
3
Kaplanidou, Kyriaki
3
Manoli, Argyro Elisavet
3
Martinent, Guillaume
3
Parganas, Petros
3
Pedersen, Paul M.
3
Reisinger, Heribert
3
Tasci, Asli DA
3
Vrontis, Demetris
3
Yousaf, Anish
3
Alguacil, Mario
2
Amiry, Mojtaba
2
Anagnostopoulos, Christos
2
Asada, Akira
2
Bernthal, Matthew J.
2
Bisen, Ayush
2
Blumrodt, Jens
2
Breuer, Christoph
2
Carlson, Brad D.
2
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
26
Journal of sport management : the official journal of the North American Society of Sport Management
21
International journal of sport management and marketing : IJSMM
19
International journal of sports marketing & sponsorship
16
European Sport management quarterly : ESMQ
14
Sport management review
14
Journal of business research : JBR
8
Journal of strategic marketing
7
The journal of brand management : an international journal
6
International journal of advertising : the quarterly review of marketing communications
4
Sport, Business and Management : an international journal ; SBM
4
European journal of marketing : EJM
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
The journal of business & industrial marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of service theory and practice : JSTP
2
Journal of travel and tourism marketing
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Organizations and markets in emerging economies
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
SpringerLink / Bücher
2
The journal of product & brand management
2
The marketing review
2
Business and Economic Research : BER
1
Cogent business & management
1
Consumer behavior review : CBR
1
Corporate ownership & control : international scientific journal
1
DBS business review : an international academic collaboration
1
Digital business
1
Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
1
Economic research
1
Engaging consumers through branded entertainment and convergent media
1
European journal of international management : EJIM
1
more ...
less ...
Source
All
ECONIS (ZBW)
248
Showing
61
-
70
of
248
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
62
The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Calabuig Moreno, Ferran
;
Prado-Gascó, Vicente
; …
- In:
Technological forecasting & social change : an …
165
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012671852
Saved in:
63
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
64
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
65
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
66
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
67
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Hwang, Yongjin
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10012816109
Saved in:
68
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
69
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
70
Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert
;
King, Jesse
- In:
Journal of business research : JBR
124
(
2021
),
pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->