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~subject:"Markenpolitik"
~subject:"New product development"
~subject:"Preismanagement"
~type_genre:"Sammelwerk"
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Search: subject:"Produktmanagement"
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Markenpolitik
New product development
Preismanagement
Produktmanagement
72
Product management
55
Theorie
20
Theory
20
Deutschland
17
Germany
17
Brand management
15
Innovation management
15
Innovationsmanagement
15
Markenführung
15
Marketingmanagement
13
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12
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12
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11
Consumer behaviour
10
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10
Marketing management
10
Product life cycle
10
Produktentwicklung
10
Produktlebenszyklus
10
Product design
9
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8
Market research
8
Marktforschung
8
Pricing strategy
8
Produktpolitik
8
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8
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6
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6
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5
Polen
5
Production management
5
Produkt
5
Produktionswirtschaft
5
Strategisches Management
5
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5
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18
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107
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107
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36
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36
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23
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20
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18
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2
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8
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Sojkin, Bogdan
4
Kleinaltenkamp, Michael
3
Kall, Jacek
2
Sarma, Sarmistha
2
Singh, Sukhvinder
2
Breyer-Mayländer, Thomas
1
Chen, Xi
1
Gielens, Kathrijn
1
Gijsbrechts, Els
1
Hauser, Ulrich
1
Hu, Zuohao
1
Kannan, P. K.
1
Mahajan, Vijay
1
Peoples, James
1
Peoples, James H.
1
Pepels, Werner
1
Plinke, Wulff
1
Quelch, John A.
1
Semerkova, L. N.
1
Sheth, Jagdish N.
1
Wind, Yoram
1
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1
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Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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3
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2
Academic monograph on business studies : marketing
1
Advances in airline economics
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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1
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1
International journal of electronic commerce : IJEC
1
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ECONIS (ZBW)
18
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Handbook of research on retailing
Gielens, Kathrijn
(
ed.
);
Gijsbrechts, Els
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012103092
Saved in:
2
Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao
(
ed.
);
Chen, Xi
(
ed.
);
Yang, Zhilin
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011433932
Saved in:
3
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010501316
Saved in:
4
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010501360
Saved in:
5
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
6
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
7
Pricing behaviour and non-price characteristics in the airline industry
Peoples, James H.
(
contributor
);
Peoples, James
(
ed.
)
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009425626
Saved in:
8
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
Saved in:
9
Zarządzanie produktem kreowanie produktu
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444667
Saved in:
10
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
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