//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
~subject:"Marketing management"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market research
Marketing management
Markenimage
59
Brand image
58
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
35
Markenführung
35
Brand
26
Markenartikel
26
Marketingmanagement
9
Brand extension
6
International marketing
6
Internationales Marketing
6
Markentransfer
6
Bewertung
4
Evaluation
4
Markenpolitik
4
Measurement
4
Messung
4
USA
4
United States
4
Welt
4
World
4
Beziehungsmarketing
3
Comparison
3
Economic culture
3
Handelsmarke
3
Markenwert
3
Marketing
3
Marktforschung
3
Relationship marketing
3
Store brand
3
Theorie
3
Theory
3
Vergleich
3
Wirtschaftskultur
3
Communication
2
Corporate reputation
2
Culture
2
more ...
less ...
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Reprint
Übersichtsarbeit
Article in journal
520
Aufsatz in Zeitschrift
520
Aufsatz im Buch
50
Book section
50
Hochschulschrift
30
Thesis
27
Graue Literatur
20
Non-commercial literature
20
Collection of articles of several authors
12
Sammelwerk
12
Case study
11
Fallstudie
11
Aufsatzsammlung
10
Arbeitspapier
9
Working Paper
9
Conference paper
5
Konferenzbeitrag
5
Guidebook
3
Handbook
3
Handbuch
3
Ratgeber
3
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Sammlung
2
Accompanied by computer file
1
Biografie
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Systematic review
1
more ...
less ...
Language
All
English
11
German
1
Author
All
Keller, Kevin Lane
5
Hoeffler, Steve
2
Aaker, Jennifer
1
Austin, Jon R.
1
Biel, Alexander L.
1
Burmann, Christoph
1
Jaworski, Bernard J.
1
MacInnis, Deborah J.
1
Maloney, Philip
1
Mattila, Anna S.
1
Park, C. Whan
1
Roth, Martin S.
1
Siguaw, Judy A.
1
more ...
less ...
Published in...
All
Measuring and managing brands
3
The evolution of brands : from signals of quality to storehouses of trust
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International marketing ; Vol. 2
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
5
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
6
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
7
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
8
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
9
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
10
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->