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~subject:"Market research"
~type:"book"
~type_genre:"Arbeitspapier"
~type_genre:"Systematic review"
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Search: subject_exact:"Werbekontaktanalyse"
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354
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ECONIS (ZBW)
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How reliable is Facebook's advertising data for use in social science research? : insights from a cross-national online survey
Grow, André
;
Perrotta, Daniela
;
Del Fava, Emanuele
; …
-
2021
Persistent link: https://www.econbiz.de/10012612925
Saved in:
2
Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
Saved in:
3
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
4
Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
Saved in:
5
Changing roles, changing preferences? : The dual impact of gender identity on preferences for sex specific advertising stimuli
Poels, Karolien
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002914085
Saved in:
6
Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
-
2004
Persistent link: https://www.econbiz.de/10002179243
Saved in:
7
Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
-
2003
Persistent link: https://www.econbiz.de/10001805813
Saved in:
8
Estimating baselines
Franses, Philip Hans
;
Lucas, André
-
1999
Persistent link: https://www.econbiz.de/10001422087
Saved in:
9
The optimal design of hospital advertisements by means of conjoint measurement
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10013418673
Saved in:
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