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~subject:"Market research"
~type_genre:"Firmeninformation"
~type_genre:"Konferenzbeitrag"
~type_genre:"Übersichtsarbeit"
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Chan, Terri H.
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Fève, Frédérique
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International journal of advertising : the quarterly review of marketing communications
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New business and regulatory strategies in the postal sector
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ECONIS (ZBW)
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How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
2
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
3
Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
Saved in:
4
Im Fokus der Forschung : Zielgruppen und Märkte; Research als Kundenservice
Katz, Gitte
(
revision
)
-
2000
-
3. Aufl.
Persistent link: https://www.econbiz.de/10014460930
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