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31
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25
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Journal of business research : JBR
2
Advances in business marketing : a research annual
1
Economies et sociétés ; 49,2
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
2
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
3
Performativité spatiale à l'Ethical Fashion Show : valoriser, catégoriser, mettre en scène le marché
Blanchet, Vivien
-
2015
Persistent link: https://www.econbiz.de/10010508369
Saved in:
4
Messen und Events im Marketing : Geld wert oder Geld weg?
Hartleben, Ralph E.
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 335-354)
.
2013
Persistent link: https://www.econbiz.de/10009780096
Saved in:
5
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
Saved in:
6
Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
Saved in:
7
Industrial buyer behavior at trade shows : implications for selling effectiveness
Bello, Daniel C.
- In:
Journal of business research : JBR
25
(
1992
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10001127039
Saved in:
8
Exhibit marketing
Young, Gary G.
- In:
Advances in business marketing : a research annual
2
(
1987
),
pp. 165-217
Persistent link: https://www.econbiz.de/10001089396
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