Strategic trade show marketing
Year of publication: |
2005
|
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Authors: | Kirchgeorg, Manfred ; Klante, Oliver |
Published in: |
Trade show management : planning, implementing and controlling of trade shows, conventions and events. - Wiesbaden : Gabler, ISBN 3-409-14333-5. - 2005, p. 313-337
|
Subject: | Messe | Trade fair | Theorie | Theory | Marketingmanagement | Marketing management | Strategische Handelspolitik | Strategic trade policy | Messebeteiligung | Trade fair participation | Marketing | Internationales Marketing | International marketing |
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