//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Beziehungsmarketing
101
Relationship marketing
101
Deutschland
55
Germany
55
Theorie
16
Theory
16
Marketing management
15
Marketingmanagement
15
Welt
14
World
14
Consumer behaviour
13
Konsumentenverhalten
13
Kundenorientierung
13
Market research
13
Marktforschung
13
Unternehmen
13
Quality management
10
Qualitätsmanagement
10
E-commerce
9
Electronic Commerce
9
Kongress
9
Marketingtheorie
8
KMU
7
Kundenmanagement
7
Lieferantenmanagement
7
Marketing theory
7
SME
7
Social Web
7
Social web
7
Supplier relationship management
7
Wettbewerb
7
Competition
6
Globalisierung
6
Globalization
6
Internet
6
Organisatorischer Wandel
6
Organizational change
6
Bank marketing
5
Bankmarketing
5
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
21
Type of publication (narrower categories)
All
Konferenzschrift
Article in journal
246
Aufsatz in Zeitschrift
246
Hochschulschrift
109
Thesis
89
Aufsatz im Buch
79
Book section
79
Collection of articles of several authors
66
Sammelwerk
66
Graue Literatur
53
Non-commercial literature
53
Aufsatzsammlung
42
Ratgeber
40
Guidebook
39
Lehrbuch
37
Textbook
35
Bibliografie enthalten
33
Bibliography included
33
Case study
30
Fallstudie
30
Handbook
20
Handbuch
20
Arbeitspapier
17
Working Paper
17
Conference proceedings
14
Reprint
4
Einführung
3
Fallstudiensammlung
3
Glossar enthalten
3
Glossary included
3
Collection of articles written by one author
2
Festschrift
2
Interview
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
Amtsdruckschrift
1
Bibliografie
1
Bibliographie
1
Government document
1
more ...
less ...
Language
All
English
14
German
10
Author
All
Betts-Outland, Harriette
2
Mühlbacher, Hans
2
Blanchard, Simon
1
Epp, Amber M.
1
Griffith, David
1
Görgmaier, Dietmar
1
Haller, Matthias
1
Hamilton, Rebecca W.
1
Hansen, Ursula
1
Hautzinger, Heinz
1
Hennig-Thurau, Thorsten
1
Hildebrandt, Lutz
1
Hunter, Gary K.
1
Mallapragada, Girish
1
Slotegraaf, Rebecca
1
Stauss, Bernd
1
Steenburgh, Thomas J.
1
Strasser, Susan
1
Stumpf, Marcus
1
Thelen, Eva
1
Verhoef, Peter C.
1
more ...
less ...
Institution
All
American Marketing Association
6
International Conference on Relationship Marketing <9, 2009, Berlin>
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
European Marketing Academy
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <27, 2001, München>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Thüringen / Landesregierung
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
Workshop über Statistik und Verkehr <10, 2000, Heilbronn>
1
more ...
less ...
Published in...
All
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
The journal of business & industrial marketing
2
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Focus Dienstleistungsmarketing
1
Fokus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Reihe Tagungsberichte / Thüringer Staatskanzlei
1
Research
1
Schriftenreihe Versicherungsforum : Tagungsreihe
1
Schriftenreihe der Deutschen Verkehrswissenschaftlichen Gesellschaft / B
1
Springer eBook Collection / Business and Economics
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
4
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
5
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
6
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
7
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
8
9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665593
Saved in:
9
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
10
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->