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~subject:"Marketing"
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Marketing
B-to-B-Marketing
3,424
Business-to-business marketing
3,424
Lieferantenmanagement
1,538
Supplier relationship management
1,538
Relationship marketing
760
Beziehungsmarketing
758
Business-to-Business-Marketing
571
Marketingmanagement
459
Marketing management
446
Electronic Commerce
420
E-commerce
366
Deutschland
357
Germany
348
Theory
332
Theorie
330
Verkauf
279
Brand management
271
Markenführung
271
Selling
271
Salespeople
258
Verkaufspersonal
258
Consumer behaviour
207
Konsumentenverhalten
207
Business network
192
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192
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188
Social web
188
Online-Marketing
172
Value creation
163
B2B
162
Betriebliche Wertschöpfung
162
Customer satisfaction
161
Kundenzufriedenheit
161
Bundling strategy
160
Internet marketing
160
Leistungsbündel
160
Customer value
144
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144
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142
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English
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German
65
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Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
Alexander, Ralph S.
4
Cross, James S.
4
Hofmaier, Richard
4
Andersson, Per
3
Chisnall, Peter M.
3
Hill, Richard M.
3
Hutt, Michael D.
3
Lichtenthal, J. David
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Rosenqvist, Christopher
3
Weiber, Rolf
3
Wilson, David T.
3
Andersen, Poul Houman
2
Bhalla, Gaurav
2
Binckebanck, Lars
2
Brennan, Ross
2
Cravens, David W.
2
Czech-Winkelmann, Susanne
2
Doerr, John E.
2
Geersbro, Jens
2
Geiger, Ingmar
2
Geile, Andrea
2
Grave, Klaus-Peter
2
Grewal, Rajdeep
2
Halinen, Aino
2
Honeycutt, Earl D.
2
Hüttner, Manfred
2
Jacob, Frank
2
Keränen, Joona
2
Kim, Namwoon
2
Kliche, Mario
2
Kragh, Hanne
2
LaPlaca, Peter J.
2
Meffert, Heribert
2
Merigo, Jose Maria
2
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European Association for Industrial Marketing Research
3
Haufe-Lexware GmbH & Co. KG
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
De Gruyter Oldenbourg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesamtverband Kommunikationsagenturen GWA
1
Industrial Marketing Research Association
1
Institut für Marketing <Münster, Westfalen>
1
Linde Verlag
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Springer Fachmedien Wiesbaden
1
W. Kohlhammer GmbH
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of business-to-business marketing
27
The journal of business & industrial marketing
11
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Kohlhammer Edition Marketing
3
Journal of customer behaviour
2
A Ronald Press publication
1
A Wiley-Interscience Publication
1
A century of marketing
1
AMA bibliography series
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
DUV / Wirtschaftswissenschaft
1
Developing relationships, personalization, and data herald in marketing 5.0
1
Economies et sociétés : cahiers de l'ISMEA
1
Edition Lebensmittel Zeitung
1
Electronic markets : the international journal on networked business
1
Empirische Personal- und Organisationsforschung
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler-Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
Hamburger Schriften zur Marketingforschung
1
Handbook of business-to-business marketing
1
Handbook on business information systems
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Hutchinson marketing library
1
International journal of business environment : IJBE
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
JETRO marketing series / [Englische Ausgabe]; 18
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business & economics research
1
Journal of business market management : JBM
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of marketing management : MM
1
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Source
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ECONIS (ZBW)
203
USB Cologne (EcoSocSci)
31
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Industrial marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
Saved in:
3
Digitales Mittelstandsmarketing : LEADS erfolgreich generieren durch B2B-Marketing
Grave, Klaus-Peter
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10012697586
Saved in:
4
Digitales Mittelstandsmarketing : LEADS erfolgreich generieren durch B2B Marketing
Grave, Klaus-Peter
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013533923
Saved in:
5
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
6
Marketing und Vertrieb für Unternehmensberatungen : B2B-Marketing im digitalen Wandel
Lippold, Dirk
-
2024
Persistent link: https://www.econbiz.de/10014435184
Saved in:
7
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
8
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
9
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
10
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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