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~subject:"Marketing management"
~subject:"New media"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
New media
Social Web
37
Social web
37
new media
30
Internet marketing
24
Online-Marketing
24
Media industries
20
Mediensektor
20
Communication media
17
Kommunikationsmedien
17
Consumer behaviour
13
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13
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13
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10
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10
social media
7
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6
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6
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5
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5
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4
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4
Digitalisierung
4
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4
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4
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4
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4
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4
Sportmarketing
4
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4
Werbung
4
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3
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3
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3
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Aufsatz in Zeitschrift
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26
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4
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1
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26
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Song, Ji Hee
2
Baek, Heon
1
Biswas, Abhijit
1
Casais, Beatriz
1
Chakravorty, Devarpan
1
Chang, Jiyoon
1
Chen, Shou
1
Chipp, Kerry Fiona
1
Choi, Jae Young
1
Davis, Judy Foster
1
Dikeocha, Chijioke
1
Dixon, Anthony W.
1
Eriksson, Carina Ihlström
1
Ewing, Mike
1
Felix, Reto
1
Fraser, Iain Simon
1
Fraser, Peter James
1
Gao, Ya
1
Gardner, Jacob
1
Gentry, James K.
1
Guldi, Melanie
1
Herbst, Chris M.
1
Hinsch, Chris
1
Huang, Yunchu
1
Kim, Han Soo
1
Kim, Hye Young
1
Kim, Minjung
1
Kim, Sahangsoon
1
Lau, Man-lui
1
Lee, Daeho
1
Lee, Jong-Ho
1
Lee, Jongsu
1
Lee, Sang Gun
1
Lee, Sung Won
1
Lehnert, Kevin
1
Li, Antai
1
Li, Herman
1
Liu, Peipei
1
Maplestone, Vanya Louise
1
Martin, Christina L. L.
1
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Business horizons
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Pacific-Basin finance journal
2
Technological forecasting & social change : an international journal
2
American journal of business : applying research to practice ; AJB
1
Arts and the market
1
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
1
International review of economics & finance : IREF
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of communication management : an international journal
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of industry, competition and trade
1
Journal of population economics
1
Scandinavian journal of management
1
Service business
1
Sport management review
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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26
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1
The role of different information sources in information spread : evidence from three media channels in China
Wu, Chunying
;
Xiong, Xiong
;
Gao, Ya
- In:
International review of economics & finance : IREF
80
(
2022
),
pp. 327-341
Persistent link: https://www.econbiz.de/10013342045
Saved in:
2
Changes in user experience and satisfaction as media technology evolves : the reciprocal relationship between video games and video game-related media
Chang, Jiyoon
;
Lee, Daeho
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013252573
Saved in:
3
FinTech innovation regulation based on reputation theory with the participation of
new
media
Zhou, Xi
;
Chen, Shou
- In:
Pacific-Basin finance journal
67
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013258183
Saved in:
4
Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
5
Viewing sports online together? : psychological consequences on social live streaming service usage
Kim, Han Soo
;
Kim, Minjung
- In:
Sport management review
23
(
2020
)
5
,
pp. 869-882
Persistent link: https://www.econbiz.de/10012421860
Saved in:
6
Corporate social responsibility reporting in the online news letters of ExxonMobil and SPDC in Nigeria
Dikeocha, Chijioke
- In:
International journal of sustainable entrepreneurship …
4
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012064116
Saved in:
7
"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Casais, Beatriz
;
Sousa, Bruno
- In:
World review of entrepreneurship, management and …
15
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012027564
Saved in:
8
Tweeting the financial market : media effect in the era of Big Data
Liu, Peipei
;
Xia, Xinping
;
Li, Antai
- In:
Pacific-Basin finance journal
51
(
2018
),
pp. 267-290
Persistent link: https://www.econbiz.de/10012035166
Saved in:
9
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
10
Ambidexterity under digitalization : a tale of two decades of
new
media
at a Swedish newspaper
Åkesson, Maria
;
Sørensen, Carsten
;
Eriksson, Carina …
- In:
Scandinavian journal of management
34
(
2018
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011934284
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