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~subject:"Marketing management"
~subject:"Public relations"
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Search: subject:"sponsorship"
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Subject
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Marketing management
Public relations
Sponsorship
1,840
Sponsoring
1,771
Sports marketing
446
Sportmarketing
438
Deutschland
371
Sport
364
Germany
356
Sports
345
Consumer behaviour
317
Konsumentenverhalten
302
Professional sports
230
Profisport
230
Sportveranstaltung
222
Sport event
221
Werbewirkung
212
Advertising effects
210
Fußball
207
Football
205
Brand management
194
Markenführung
187
sponsorship
183
Brand image
172
Markenimage
166
Marketingmanagement
153
Öffentlichkeitsarbeit
128
USA
113
Advertising
112
Corporate Social Responsibility
111
Corporate social responsibility
109
United States
106
Marketing
102
Werbung
97
Internet marketing
93
Online-Marketing
93
Theorie
79
Theory
79
Sportorganisation
78
Sport organization
77
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82
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8
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Article
174
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83
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128
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43
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43
Hochschulschrift
30
Thesis
26
Graue Literatur
17
Non-commercial literature
17
Collection of articles of several authors
14
Sammelwerk
14
Case study
12
Fallstudie
12
Bibliografie enthalten
10
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10
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5
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English
149
German
103
French
3
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3
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All
Bruhn, Manfred
11
Cornwell, T. Bettina
9
Hermanns, Arnold
6
Jensen, Jonathan A.
5
Kiendl, Stephanie C.
5
Woisetschläger, David
5
Carrillat, François A.
4
Grohs, Reinhard
4
Meyer, Jörn-Axel
4
Ahlert, Dieter
3
Astous, Alain d'
3
Glogger, Anton
3
Huh, Jisu
3
Lamprecht, Wolfgang
3
Marwitz, Christian
3
Nufer, Gerd
3
Reisinger, Heribert
3
Stockmann, Philip
3
Uhrich, Sebastian
3
Bagusat, Ariane
2
Bornemann, Torsten
2
Bühler, André W.
2
Cobbs, Joe
2
Dahlhoff, Hans-Dieter
2
Drees, Norbert
2
Edeling, Alexander
2
Evangelisti Allori, Paola
2
Flöter, Thomas
2
Garzone, Giuliana
2
Hattula, Stefan
2
Hautbois, Christopher
2
Kitchen, Philip J.
2
Kittel-Wegner, Ellen
2
Kwak, Dae Hee
2
Maurer, Fabian
2
Meenaghan, John A.
2
Michaelis, Manuel
2
Pappu, Ravi
2
Pfeuffer, Alexander
2
Pope, Nigel
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BDW, Deutscher Kommunikationsverband
2
Bildungswissenschaftliche Hochschule Flensburg
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Ebs European Business School
1
Europäische Kommission
1
Frankreich / Ministère de la culture et de la communication / Département des études et de la prospective
1
Springer Fachmedien Wiesbaden
1
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
International journal of advertising : the review of marketing communications
8
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European journal of marketing : EJM
5
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
5
International journal of sports marketing & sponsorship
5
Journal of marketing communications
5
Psychology & marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Gabler Edition Wissenschaft
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
International journal of sport management and marketing : IJSMM
3
Journal of current issues and research in advertising
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Arbeitspapiere / Institut für Marketing, European Business School
2
Australasian marketing journal
2
Berichte aus der Betriebswirtschaft
2
Die Ökonomie des Sports in den Medien
2
Europäische Hochschulschriften / 5
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
Handbuch der Marktforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Kom / Kommission der Europäischen Gemeinschaften
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriften zu Management und KMU
2
Schriften zur Kommunikationsarbeit
2
Sport management review
2
Springer eBook Collection / Business and Economics
2
Wirtschaftswissenschaft
2
Young consumers : insight and ideas for responsible marketers
2
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Source
All
ECONIS (ZBW)
253
Other ZBW resources
4
Showing
61
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257
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61
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
62
Corporate
sponsorship
in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
Saved in:
63
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
64
How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
65
Creating fit for
sponsorship
on corporate websites
Wang, Ye
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 181-208
Persistent link: https://www.econbiz.de/10011497647
Saved in:
66
# Sponsored # Ad: agency perspective on influencer marketing campaigns
Childers, Courntey Carpenter
;
Lemon, Laura L.
;
Hoy, …
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012243132
Saved in:
67
Die Wirkung von Sportsponsoring : eine Überprüfung kommunikativer Unternehmensziele am Beispiel des Engagements der Robert Bosch GmbH bei den Deutschen Tourenwagen Masters (DTM)
Zengel, Michael
-
2014
Die fehlende Überprüfung der Wirksamkeit des Werbeinstruments Sportsponsoring wird sehr oft von Sponsoring treibenden Unternehmen mit dem Hinweis begründet, dass Sportsponsoring in einem gesamten Werbemix eines Unternehmens nicht isoliert betrachtet werden könne und daher nicht gesondert zu...
Persistent link: https://www.econbiz.de/10012492569
Saved in:
68
Embedding a social cause in news features : the effects of corporate
sponsorship
and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung
;
Oh, Hyun Jee
;
Thorson, Esther
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
2
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010356773
Saved in:
69
Sponsorship
effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
70
An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
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