Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage
Hyo Jung Kim, Hyun Jee Oh, and Esther Thorson
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, Hyo Jung ; Oh, Hyun Jee ; Thorson, Esther |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 43.2014, 2, p. 314-337
|
| Subject: | social marketing | corporate sponsorship | localization | sponsor type | CSR | attribution theory | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sponsorship | Nonprofit-Organisation | Nonprofit organization | Social Marketing | Social marketing | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010356773