Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Shelly Rodgers, Sifan Ouyang, and Esther Thorson
| Year of publication: |
2017
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|---|---|
| Authors: | Rodgers, Shelly ; Ouyang, Sifan ; Thorson, Esther |
| Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 3-18
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| Subject: | Shelly Rodgers | Esther Thorson | Interaktive Medien | Interactive media | Mobile Marketing | Mobile marketing | Forschung | Research | 2001-2015 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645994