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~subject:"Marketing management"
~subject:"Public relations"
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Search: subject:"sponsorship"
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Marketing management
Public relations
Sponsoring
1,748
Sponsorship
1,654
Sports marketing
427
Sportmarketing
426
Deutschland
371
Germany
355
Sport
342
Sports
322
Consumer behaviour
291
Konsumentenverhalten
291
Professional sports
222
Profisport
222
Sportveranstaltung
221
Sport event
219
Werbewirkung
205
Advertising effects
203
Fußball
201
Football
198
Brand management
183
Markenführung
183
Brand image
159
Markenimage
159
Marketingmanagement
151
sponsorship
148
Öffentlichkeitsarbeit
127
USA
112
Corporate Social Responsibility
110
Corporate social responsibility
107
United States
106
Werbung
95
Marketing
92
Advertising
91
Online-Marketing
88
Internet marketing
87
Theorie
77
Theory
77
Sportorganisation
76
Sport organization
75
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43
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30
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26
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17
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17
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14
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12
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English
142
German
103
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3
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Bruhn, Manfred
11
Cornwell, T. Bettina
9
Hermanns, Arnold
6
Kiendl, Stephanie C.
5
Woisetschläger, David
5
Carrillat, François A.
4
Grohs, Reinhard
4
Meyer, Jörn-Axel
4
Ahlert, Dieter
3
Astous, Alain d'
3
Glogger, Anton
3
Huh, Jisu
3
Jensen, Jonathan A.
3
Lamprecht, Wolfgang
3
Marwitz, Christian
3
Nufer, Gerd
3
Reisinger, Heribert
3
Stockmann, Philip
3
Uhrich, Sebastian
3
Bagusat, Ariane
2
Bühler, André W.
2
Cobbs, Joe
2
Dahlhoff, Hans-Dieter
2
Drees, Norbert
2
Evangelisti Allori, Paola
2
Flöter, Thomas
2
Garzone, Giuliana
2
Hautbois, Christopher
2
Kittel-Wegner, Ellen
2
Kwak, Dae Hee
2
Maurer, Fabian
2
Meenaghan, John A.
2
Michaelis, Manuel
2
Pappu, Ravi
2
Pfeuffer, Alexander
2
Pope, Nigel
2
Roy, Donald P.
2
Ryan, Annmarie
2
Van Haverbeke, Wim
2
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2
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1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Ebs European Business School
1
Europäische Kommission
1
Frankreich / Ministère de la culture et de la communication / Département des études et de la prospective
1
Springer Fachmedien Wiesbaden
1
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
International journal of advertising : the review of marketing communications
8
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European journal of marketing : EJM
5
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
5
International journal of sports marketing & sponsorship
5
Journal of marketing communications
5
Psychology & marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Gabler Edition Wissenschaft
4
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
International journal of sport management and marketing : IJSMM
3
Journal of current issues and research in advertising
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Arbeitspapiere / Institut für Marketing, European Business School
2
Australasian marketing journal
2
Berichte aus der Betriebswirtschaft
2
Die Ökonomie des Sports in den Medien
2
Europäische Hochschulschriften / 5
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
Handbuch der Marktforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Kom / Kommission der Europäischen Gemeinschaften
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriften zu Management und KMU
2
Schriften zur Kommunikationsarbeit
2
Sport management review
2
Springer eBook Collection / Business and Economics
2
Wirtschaftswissenschaft
2
Young consumers : insight and ideas for responsible marketers
2
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ECONIS (ZBW)
250
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1
Sport event vs. art event? : the effect of CSR-linked
sponsorship
event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
3
Sponsorship
activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
4
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
5
Increasing trust in influencer marketing : the effects of
sponsorship
disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
6
Digital touch in
sponsorship
: getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
7
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of
sponsorship
disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
8
Generation Z response toward
sponsorship
disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
9
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
10
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
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