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~subject:"Marketing management"
~subject:"Retail trade"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
~type_genre:"Statistik"
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Marketing management
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584
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584
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100
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100
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72
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Handbuch Multi-Channel-Marketing
14
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Interactive and multi-channel marketing
3
Exploring omnichannel retailing : common expectations and diverse realities
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
A Research Agenda for Service Marketing
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Annals of operations research ; volume 244, number 2 (September 2016)
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Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
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Business transformation in China
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Channel strategies and marketing mix in a connected world
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Digital Business in Africa : Social Media and Related Technologies
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
E-Services : opportunities and threats
1
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1
Economics of the triad : conflict and cooperation among the United States, Japan and Korea
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
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1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
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ECONIS (ZBW)
120
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
Strategic channel management
Hennessy, Julie
;
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 281-303)
.
2023
Persistent link: https://www.econbiz.de/10014283181
Saved in:
3
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
4
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
5
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
6
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
7
Increasing competitiveness of nanostore business models for different socioeconomic levels
Rangel-Espinosa, María F.
;
Hernández-Arreola, José R.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 273-298)
.
2021
Persistent link: https://www.econbiz.de/10012542672
Saved in:
8
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
9
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
10
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
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