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~subject:"Marketing management"
~subject:"Welt"
~type_genre:"Aufsatz im Buch"
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Marketing management
Welt
Advertising industry
172
Werbewirtschaft
172
USA
24
United States
24
Advertising planning
23
Werbeplanung
23
Advertising
22
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22
Globalisierung
19
Globalization
19
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18
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18
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12
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12
Creativity
11
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Großbritannien
10
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9
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Marketingmanagement
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King, Stephen
3
Berndt, Ernst R.
1
Calvano, Emilio
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Dahlhoff, Hans-Dieter
1
Faraone, Roque
1
Jullien, Bruno
1
Kilgour, Mark
1
Koslow, Scott
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Käfer, Günter
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Mühl-Benninghaus, Wolfgang
1
Pollitt, Stanley
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Sasser, Sheila
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Schwarzkopf, Stefan
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Sirisagul, Kanya
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A master class in brand planning : the timeless works of Stephen King
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Breaking new ground in theory and practice
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Globalisierung der Medien? : Medienpolitik in der Informationsgesellschaft ; [Jahrestagung des gemeinsamen Arbeitskreises "Kommunikation und Politik" der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und der Deutschen Vereinigung für Politische Wissenschaft (DVPW) vom 13. - 14. Feburuar 1998 im Haus Rissen in Hamburg]
1
Handbook of social media management : value chain and business models in changing media markets
1
International marketing ; Vol. 2
1
Recent advances in the analysis of competition policy and regulation
1
The global market : developing a strategy to manage across borders
1
The handbook of political economy of communications
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ECONIS (ZBW)
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New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
2
Issues in online advertising and competition policy : a two-sided market perspective
Calvano, Emilio
;
Jullien, Bruno
- In:
Recent advances in the analysis of competition policy …
,
(pp. 179-197)
.
2012
Persistent link: https://www.econbiz.de/10009580179
Saved in:
3
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
4
Economy, ideology, and advertising
Faraone, Roque
- In:
The handbook of political economy of communications
,
(pp. 187-205)
.
2011
Persistent link: https://www.econbiz.de/10009234781
Saved in:
5
Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan
- In:
Consumerism and the co-operative movement in modern …
,
(pp. 197-221)
.
2009
Persistent link: https://www.econbiz.de/10003916657
Saved in:
6
Global advertising practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
7
Marketing-Kommunikation : der Beitrag der Agenturen
Käfer, Günter
;
Vieregge, Henning von
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1287-1302)
.
2009
Persistent link: https://www.econbiz.de/10003766287
Saved in:
8
Herausforderungen der "Integrated Communications" für Kommunikationsagenturen
Dahlhoff, Hans-Dieter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1303-1320)
.
2009
Persistent link: https://www.econbiz.de/10003766289
Saved in:
9
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
10
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
Saved in:
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