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~subject:"Marketing management"
~type:"article"
~type_genre:"Collection of articles of several authors"
~type_genre:"Graue Literatur"
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Marketing management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of revenue and pricing management
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
2
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
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