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~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Marketing management
Wissensmanagement
4,097
Knowledge management
4,082
Knowledge transfer
1,422
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1,422
Knowledge
810
Wissen
808
Theory
738
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737
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599
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599
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488
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487
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347
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347
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335
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335
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322
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306
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306
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276
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Strategisches Management
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267
Business intelligence system
267
Strategic management
263
Organisatorischer Wandel
236
Organizational change
236
Business process management
221
Prozessmanagement
221
Project management
216
Projektmanagement
216
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German
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Donnelly, James H.
7
Peter, Jerome Paul
7
Tidd, Joseph
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Driver, Ciaran F.
2
Tropp, Jörg
2
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1
Armstrong, Gary
1
Baier, Daniel
1
Balasubramanian, Sridhar
1
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1
Borini, Felipe Mendes
1
Brown, David M.
1
Bruning, Edward R.
1
Busche, Manfred
1
Cao, Dongmei
1
Carter, Steve
1
Chen, Quan
1
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1
Chūma, Hiroyuki
1
Delbaere, Marjorie
1
Di Maria, Eleonora
1
Donovan, Rob
1
Donovan, Robert J.
1
Driver, Ciaran
1
Foroudi, Pantea
1
García G., María J.
1
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1
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1
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1
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1
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1
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1
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1
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1
Hoffmann, Onno
1
Jin, Zhongqi
1
Karna, Amit
1
Kerin, Roger A.
1
Kotler, Philip
1
Kumar, Nishant
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American Marketing Association
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Building corporate identity, image and reputation in the digital era
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Knowledge management strategies for business development
2
Lehrbuch
2
Big data, mining, and analytics : components of strategic decision making
1
China's reality and global vision : management research and development in China
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
Dynamics of knowledge, corporate systems and innovation
1
Economic organization and economic knowledge
1
Entrepreneurship in international marketing
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Handbuch Multi-Channel-Marketing
1
International marketing in the fast changing world
1
Knowledge management and competitive advantage : issues and potential solutions
1
Kompetenztransfer im Investitionsgütermarketing
1
Managing economies, trade and international business
1
Marketing in a digital world
1
Marketing knowledge series
1
Mathematical modelling in economics : essays in honor of Wolfgang Eichhorn
1
McGraw-Hill/Irwin series in marketing
1
Organizational knowledge facilitation through communities of practice and emerging markets
1
Research at the marketing-entrepreneurship interface
1
Strategic market creation : a new perspective on marketing and innovation management
1
The future of management: industry 4.0 and digitalization
1
Wissensmanagement in wissensintensiven Dienstleistungsprozessen
1
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1
Logistics, marketing and
knowledge
management
in the community of consumers
Hernández R., José Gilberto
;
García G., María J.
; …
- In:
Organizational knowledge facilitation through …
,
(pp. 242-267)
.
2016
Persistent link: https://www.econbiz.de/10011498117
Saved in:
2
Knowledge
management
and the roles it plays in achieving superior performance
Delbaere, Marjorie
;
Zhang, David Di
;
Bruning, Edward R.
; …
- In:
Knowledge management and competitive advantage : issues …
,
(pp. 90-108)
.
2014
Persistent link: https://www.econbiz.de/10010196859
Saved in:
3
Knowledge
management
for an effective sales and marketing function
Karna, Amit
;
Singh, Ramendra
;
Verma, Sanjay
- In:
Knowledge management strategies for business development
,
(pp. 324-337)
.
2010
Persistent link: https://www.econbiz.de/10003905715
Saved in:
4
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
5
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
6
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
7
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
8
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
9
Marketing
management
:
knowledge
and skills
Peter, Jerome Paul
(
contributor
); …
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001738690
Saved in:
10
Conceptualising sensory brand experience : using review of
knowledge
fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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