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~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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ECONIS (ZBW)
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1
Selling sex toys : marketing and the meaning of vibrators in early twentieth-century America
Lieberman, Hallie
- In:
Enterprise & society : the international journal of …
17
(
2016
)
2
,
pp. 393-433
Persistent link: https://www.econbiz.de/10011586303
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2
Globale o nazionale: scelte strategiche e performance delle imprese nell'industria europea degli elettrodomestici bianchi
Baden-Fuller, Charles
- In:
L' Industria : rivista di economia e politica …
9
(
1988
)
2
,
pp. 195-229
Persistent link: https://www.econbiz.de/10001064461
Saved in:
3
Redesigning product lines with conjoint analysis : how Sunbeam does it
Page, Albert L.
- In:
The journal of product innovation management : an …
4
(
1987
)
2
,
pp. 120-137
Persistent link: https://www.econbiz.de/10001045984
Saved in:
4
"Brand-naming" as an entry strategy in the European white goods industry
Paba, Sergio
- In:
Cambridge journal of economics
10
(
1986
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10001040361
Saved in:
5
Marketing in gesättigten Märkten
Meffert, Heribert
-
1986
Persistent link: https://www.econbiz.de/10013276234
Saved in:
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