Redesigning product lines with conjoint analysis : how Sunbeam does it
Year of publication: |
1987
|
---|---|
Authors: | Page, Albert L. |
Other Persons: | Rosenbaum, Harold F. (contributor) |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 4.1987, 2, p. 120-137
|
Subject: | Sunbeam Appliance Company | Marketingmanagement | Marketing management | Marktforschung | Market research | Hausgerät | Home appliances | USA | United States | Conjoint-Analyse | Conjoint analysis |
-
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan, (2014)
-
Osnovnye tendencii razvitija rynka bytovogo ėlektronnogo oborudovanija SŠA
Kuznecov, V. A., (1985)
-
Selling sex toys : marketing and the meaning of vibrators in early twentieth-century America
Lieberman, Hallie, (2016)
- More ...
-
Page, Albert L., (2008)
-
Formulating a strategic portfolio of profitable retail market segments for commercial banks
Dominguez, Luis V., (1984)
-
Managerial ties and firm innovation : is knowledge creation a missing link?
Shu, Chengli, (2012)
- More ...