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~subject:"Marketing management"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
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Search: subject:"Advertising effects"
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Marketing management
Advertising effects
35
Werbewirkung
35
Consumer behaviour
22
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22
Advertising
15
Werbung
15
Brand image
10
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10
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10
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10
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7
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7
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6
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5
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4
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Marketingmanagement
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Busch, Oliver
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Jewell, Robert D.
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Journal of business research : JBR
1
Sustainability in Business Management
1
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ECONIS (ZBW)
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Realtime Advertising : digitales Marketing in Echtzeit ; Strategien, Konzepte und Perspektiven
Busch, Oliver
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010406988
Saved in:
3
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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